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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagers

Tasks: User research, experience strategy, information architecture, interaction design

Tools: AdobeXD, Notion, Miro

Team:

  • Martin — Product manager
  • Ramona — Product Manager
  • Christine — UX/UI Designer (LinkedIn)

How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?

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We wanted to find out about the problems they had with reading, as well as strategies they used to master the challenge and things that motivated them.

That’s what the teenagers we interviewed said.

Main takeaways from user interviews

  • 5 of 6 made some kind of plan for reading (by defining a time in their day where they would read or by setting a goal of a certain number of pages per day)
  • 3 of 6 said the motivation was not important, because they were forced to read and just had to accept it

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What helped these youths succeed was the fact that they actively organised their reading and that they accepted they had to do it. None of the youths we interviewed had major problems with reading, some of them even enjoyed reading in their free time before the assignment. We were surprised by that, because our team members who were also mentors for KonTEXT assured us that many of their mentees had grave problems.

From the results we could see that the youths we interviewed had not been representative of our user group. Most teenagers actually disliked reading and were not at all motivated.

Here’s how the teenagers we interviewed compare to the average.

We wanted to find out how many of the mentees had problems with reading, what kinds of problems they had and which strategies and tools they used to succeed.

Some quotes from mentors about the problems the teenagers face

Main takeaways from mentor interviews

  • Many teenagers lack the organisational skills to plan their day and their reading, which is exacerbated by stress
  • Since only 25% of teenagers had big problems with the assignment, we would take into account the other user group as well: People that don’t struggle a lot, but could use some extra motivation and organisation tips
Our two personas: Elias and Armin

Main takeaways from personas

  • Organization: Users need help with organizing their reading, so they can finish their assignment on time.
  • Strategies: Users need tips to approach reading more strategically, so they can read effectively.

We understood that the app needed to give personalized tips to be helpful to both user groups. The level of support it offers needs to be adjustable. We decided to manage that in part with the chatbot, that would be able to give personalized advice.

The main features of the app would be:

  • A chatbot that motivated users and gives tips
  • Reading tools that provided aid while reading
  • Statistics that help track the reading progress
  • A reading plan to stay organised
  • And an activities section that allowed users to dive deeper into the topics of their book

Credit: Source link

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