How to Increase Lead Generation with AI Chatbots | by Visor.ai | Feb, 2021
Have you reached a point where you don’t know how to increase your commercial leads? Do you need a practical, low-cost solution? Then you are in the right place. Find out how AI chatbots can help you meet your goals!
Lead generation is a term widely used in the marketing area. This concept refers to the brand’s advertising to gather people interested in their products or services and make them customers. According to an eMarketer study, the marketing tactic most used to generate leads is email marketing.
Other valuable strategies to reach potential customers are content marketing (blog), SEO (website optimization so that it appears in search engines), social networks, and events.
To generate leads consistently, it’s necessary to create and manage a funnel.
A lead generation funnel, also known as a lead funnel, is a strategy that follows this same shape. It aims to funnel your target audience, going through several phases until (hopefully!) the purchase.
The lead funnels stages are:
- TOFU — Top of the Funnel
- MOFU — Middle of the Funnel
- BOFU — Bottom of the Funnel
At the top of the funnel, it’s where you promote your brand. It’s the first step to count the potential customers.
In the second phase, in the middle of the funnel, potential customers start to communicate with you. It’s essential to create and maintain relationships with stakeholders.
In the third and last phase, you already have a founded relationship with those interested. There’s trust on potential clients’ part, and it’s only necessary a little push to complete the sale.
In short, a chatbot is a virtual agent that helps optimize communication processes between companies and individuals. It can be present in various digital contact channels such as the website, Facebook Messenger, WhatsApp, etc.
Chatbots can assist in internal corporate processes, such as Human Resources, or streamline other departments like your company’s Customer Service.
Go to Chatbots for Human Resources: Uses and Advantages to learn more.
Only Chatbots with Artificial Intelligence can understand and produce human language. This understanding is possible due to technologies such as Machine Learning and NLP, which correspond to natural language processing.
We emphasize this because there are chatbots that don’t have AI. In these cases, communication isn’t possible without decision trees. That is, users choose the option through buttons or keywords that best suit their needs.
Well, an AI chatbot can be a great way to generate leads.
By logic, the users in your chatbot are already your customers or are trying to know more about your products.
Therefore, once they are already in contact with you, you can, with the chatbot, collect the data of those users.
With that data, you can have access to a lot of information. For example, what age group they are in, what product they are looking for, etc.
From there, you can send specific campaigns to those same potential customers.
You can do these campaigns through Broadcasts and Triggers. To learn more, click here.
Following the mentioned theory, if the chatbot is in the TOFU phase of the funnel, the campaigns are the MOFU, and the customer’s adherence to its service is BOFU.
1. How Chatbots and Email Marketing Integration Can Help Your Business
2. Why Chatbots could be the next big thing for SMEs
3. My Journey into Conversation Design
4. Practical NLP for language learning
As we have seen, AI chatbots are a great way to get in touch with your customers and prospects.
They are quick to answer and efficient in solving the questions asked. Still, there are many other benefits to using chatbots as a lead generation strategy.
Offer a form of contact that is always available.
Your potential customers do not have an appointment to talk to you. They may be interested at that time and, if they don’t get an answer, quit.
With a chatbot, you can collect information from users, such as demographic data, age, interests, etc.
With this data, you can segment your potential customers and send them relevant campaigns in which the user recognizes that they are suitable for him/her.
There is nothing more boring than receiving a message that has nothing to do with us!
An example of process automation is the sending of messages.
You don’t need to have a team assigned to that function. Define the groups, the messages you want to send, the date and time, and the bot automatically send the information under the conditions you determined.
The same happens for processes such as customer segmentation. To do this, define the group and the parameters of this group. After that, the message it’s automatically sent to all the individuals that meet the set requirements.
Cost reduction is one of the biggest headaches for companies.
How do we increase our services without having to increase the value of investments?
Well, a chatbot is THE answer to that question.
Besides being a way to expand its digital contact channels, it reaches a broader range of potential customers with a more digital profile.
The answer is: of course! That’s the goal! To reach a larger audience and translate it into clients.
Not all the people you reach will indeed become consumers of your product. However, it will increase the acquisition rate.
The more people you reach, the more possibilities you have to make money.
It’s, without a doubt, an investment that in the long term brings results!
In parallel, something handy that Visor.ai provides is the chance to have human agents associated with your chatbot.
Through Live Chat, your Customer Support team can:
- Answer the most complex questions that the bot could not solve;
- Contact directly with potential customers who are more reluctant to join your product.
Adopting this set of services — human and virtual — increases the level of service it offers.
It also increases the efficiency of response, improves the relationship with your customers and potential customers, and increases customer satisfaction.
The combination of Live Chat with a chatbot can bring many other advantages to your company. Know which ones here.
Now that you know how a chatbot can help you get more customers, what are you waiting to get one? Contact us directly and start making money!
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