A New Way to Express AR Technology 

Expresso Design, a digital creation agency based in Italy, has put together the ultimate experience to enable everyone with a web camera to experience a high-speed light cycle battle. This post was mentioned on Twitter by fredherrera, Expresso Design, Wilhelm Bielert, and others. Wilhelm Bielert said: The next big topic. Tron Augmented Reality Demo: Expresso Design a digital creation agency.

The campaign is of course based around the Disney blockbuster Tron Legacy. The demo features a rather snazzy augmented reality aspect that lets you experience scenes from the movie. As usual, printing a marker and holding it up to the webcam will result in an engaging AR experience. Unusually however the Tron campaign supports multiple markers.

Holding an individual light cycle marker up to the webcam will enable you to view a light cycle in 3D while the rider patiently waits for action. Put the counterpart marker next to it however and both riders jump on their light cycles and race.

Augmented reality has been developed on the Total Immersion platform and has been implemented very well indeed. Give it a go, it’s definitely one of those demos you are going to be showing around the office today.

AR Tron

You can demo for yourself by visiting the website. It’s in Italian but easy enough to figure out. Look for Realta Aumentata and then Scopri la Realta aumentata the rest is obvious. To save yourself some time, you can print the marker from here. Just hold it up to your webcam.

Great augmented reality demos and lessons in Italian, what more do you need from a blog?

Cheers to Francesca for the heads-up.

Discussions on Augmented News

That’s one form of augmented reality — the field is of course physically there but the lines are superimposed over it for us to see at home on the TV…To celebrate the launch of their platform String Labs recently released a showcase app free download on that demonstrates several games and ideas which use Strings AR engine.

This isn’t the first AR app on the store by a long shot but Strings play is a platform one not a one-off app or feature in an app…String aims to provide developers with the easiest-to-use and fastest augmented reality SDK on the market. It’s currently only available for developers but it will soon be ready for Android and other platforms

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