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Conversational AI for Hyper-Personalized Customer Conversion | by Nuacem AI | May, 2021

Huge volumes of traffic coming to your site is good but is only useful when a high percentage of them actually convert and do what you want them to do. So, along with focusing on bringing a huge volume of traffic to the site, it is also important to have a solid customer conversion strategy that brings a lot of customer conversion rates.

Among others, Personalization is an important driving force for customer conversion. Right now, Conversational AI has a huge potential for providing a greater degree of personalization easily.

Many companies are implementing Conversational AI in their sales conversion strategy and their customer conversion metrics prove the importance and effectiveness of the technology.

In this article, let us examine the usage of Conversational AI for hyper-personalized Customer conversion and how it helps

But before diving into how Conversational AI is helpful for conversational sales, Let us answer some of the common questions that many people have regarding them:

With more research and work being done to increase the effectiveness and efficiency of these, certainly, they would be more powerful in the coming years.

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

While many people might be convinced that Conversational AI like a sales AI assistant would be a huge benefit, they could be concerned about the price they have to pay.

Fortunately, incorporating a proactive conversational ai technology would not cost so much as you might generally think. There are many companies who already have a developed technology that only needs your specific inputs to work!

Also, we can surely say that conversational AI can be self-paying because it highly increases conversions and increases profits exponentially!

Now that you know what Conversational AI is and understand that it is easy to incorporate into your systems. Let us now discuss how Conversational AI helps with hyper-personalized customer conversion and can be a key part in your marketing strategy.

Let us now see how conversational AI can hyper-personalize interactions in different phases of the sales funnel and get more conversion. The different phases in the funnel would be described by different people in different ways, the basic essence stays the same: The user gets the awareness of our product, takes some time to learn the features, and makes the decision. Some people might also include retaining them in the funnel.

Inquiry Phase

In this phase, the user just got aware and might want to know certain initial information. They might ask general questions or problems. A Scope of personalization here is that by knowing the recent activity of the user, your automated sales assistant could suggest telling some additional information that they might want to know and incite interest in your offerings. An important thing here is that the chatbot must feel human and conversational AI can do a great job at that.

Discovery Phase

In this phase, your customer wants to know more about your product to finally consider whether they want to avail your service or buy your product. A Conversational AI Solution will help here by remembering their initial inquiry and can speed up the discovery process by providing personalized answers so that your visitor gets the exact answers they want.

As said earlier, not only chatbots but conversational AI also send emails to your potential customers fueling their path down the funnel.

Nurturing phase

The Discovery phase might not always lead to conversion. The user needs to be nurtured to convert. AI-enabled conversation emails can cleverly follow up people and send announcements or other messages that are personalized and designed to pique their interest and get them on board again!

An AI-based sales assistant can provide hyper-personalization in all the phases of your customer’s journey through the funnel and finally improves the customer conversion rate. With this, it is safe to say that Conversational AI pays for itself!

With more work diverted to increasing the effectiveness and efficiency of this technology, you can safely think that all the current limitations would be gone.

Considering all these, it is imperative that conversational AI be one of the most important elements in your conversion marketing strategies.

Many companies already developed conversational AI technologies in a way so that would be cost-effective and flexible. So, provide the inputs specific to your business, you can get a conversational AI for your needs right away!

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