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How to Design a Logo for Chatbots | by Kevin White | Aug, 2021

Kevin White

A logo is the first face of the chatbot. Its main power lies in its visual nature: it is a leading channel of receiving information about the world around them for the vast majority of people. Accordingly, correctly chosen logos create solid images in the mind and form a stable positive associative series with the chatbot.

A stylish and up-to-date logo is an excellent tool for chatbot promotion. Many businesses make a logo for chatbots incorrectly. As a result, people don’t use them because chatbots` logos don’t attract their attention.

Logo allows you to convey to chatbot users everything that you consider necessary. The creation of a chatbot should be approached responsibly and carefully. A well-designed logo will improve the chatbot’s popularity, while a low-quality logo will only harm the chatbot.

Is it possible to make a visually impressive and effective logo for the chatbot by yourself? Yes, to design a quality chatbot logo is more than realistic, but for this, you need to know some rules of composition, the choice of shades, and other details.

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There are a huge variety of different fonts that can be used in the chatbot logo. But how do you decide which one to use? To do this, use the top tips for choosing a font for your chatbot logo.

You can also analyze your competitors. Look at what fonts they use in their chatbot logos. You don’t have to choose the same style, but tracing the general direction is a good idea.

An icon is an image on a logo. With the help of this element, you can tell clients about the purpose of the chatbot without words. The icon is the first thing customers pay attention to when they see your logo. Therefore, you should take care of the proper selection of images for the emblem.

Below are basic tips for choosing an icon for a chatbot logo of any direction.

You can also use an abstract icon. This is quite a bold step. But more and more companies tend to choose such images for their logo.

The color of a logo plays an important role in the attractiveness of the user. In addition, colors can tell a lot of information about the chatbot. To choose a color scheme, it is advisable to study the psychology of colors in a logo. Each shade evokes certain associations in customers. And the wrong color can create a false impression of the chatbot.

I have collected the main recommendations on the selection of colors. Based on these tips, it will be easier for you to decide on the color of the chatbot logo.

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