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How to Make Paid Social Work for Lead Generation [Webinar]

Are your paid social campaigns generating the results you want?

B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.

Join our next Search Engine Journal webinar on Thursday, October 7 at 1 p.m. ET and learn how to generate leads via paid social in innovative ways.

Garrett Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.

In this SEJ Webinar, you will learn:

  • A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
  • How to overcome uniquely B2B challenges in driving leads through paid social channels.
  • How to use social technology such as Clearbit X and LinkedIn Conversation Ads to drive qualified leads.

You’ll have the opportunity to ask about your unique situation, too, in a live Q&A session.

Can’t make the webinar live? Register now and we’ll send you the on-demand version after the event.

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