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5 Things to Consider Before You Build Your App

When mobile app development came on the market, it was a game-changer. It allowed for an unprecedented level of mobile optimization that has never been seen before. With mobile apps now being one of the most popular ways to not just run your business but also promote and advertise it, many people are considering getting into mobile app development themselves. However, there are several things to think about before developing an app to ensure that you want to pursue it in the long run.

When you’re making mobile apps, you must have a clear idea about what mobile platform it will be on. Will it be a native app, a hybrid app, or even a progressive web app (PWA)? Then there’s the dilemma of whether to use an existing mobile development provider or not. In this blog post, we’ll cover these important factors that you should think about before commencing mobile development and building your app!

The Platform You Build Your App For

Even though Android accounts for 71.44% of the global mobile and tablet operating system market share as of May 2021, Apple App Store leads Google Play in terms of produced revenue if market shares are taken into account (as compared to 27.77% owned by iOS). Furthermore, Apple has a market capitalization of $2.104 trillion, making it the most valuable firm on the planet as of June 2021.

The Apple App Store is the front runner in this field; thus, most firms encourage mobile app developers to launch apps for iOS first if their goal is to make money.

It’s still vital to consider what your mobile users need from their mobile experience before choosing between them. 

For example: if you’re working on an enterprise-level application that requires complex integrations with other applications such as CRMs, then developing for iOS would probably not be the best idea since these kinds of apps are much more prevalent in the world of Android. If, however, we were talking about a social media app where sharing content was vital and done mostly through mobile devices, then choosing something like Instagram, which has been available only on iOS, would make much more sense.

Decide Between Native, Hybrid, or PWAs


In native app development, Kotlin (Android) and Swift (iOS) are utilized. Yes, it takes ages and even costs more to develop, but it’s worth it because you get a robust, quick, and secure app.

They are best suitable for: 

  • Only coding for one platform and specific hardware functions (such as GPS and camera) to be utilized
  • Wanting to provide the greatest possible user experience by removing any excessive and complex elements
  • 3D games or apps that have a lot of animation


In hybrid app development, apps act as a hybrid of native and web apps and are developed using a single code language for multiple platforms. It’s written in Javascript, HTML, and CSS. 

The hybrid apps development process is quick and cheap but relies on system browser securities. 

They are appropriate for:

  • Content-driven project (no animations or sophisticated features)
  • Need to distribute on both iOS and Android (without relying on a lot of native components)
  • Want to put a project idea to the test? (Minimum Viable Product).


In progressive web app development, there are no dedicated languages or frameworks (usually done in Angular or React). PWAs can be downloaded and used on mobile devices (they work offline and deliver push notifications), and they can take advantage of hardware features such as the camera and GPS. 

They have particular hardware integration and OS features limitations, and they are not yet compatible with Apple devices. However, they are 50%-75% cheaper and faster to develop, available on many different platforms and devices, and usually within KBs of size. 

They’re ideal for:

  • Anyone who wants a solid e-commerce experience
  • If you want more visitors to the website (available on all devices)

To choose a perfect platform for your dream app, you have to keep in mind your target audience’s needs, type of service, budget, and duration to publish your app.

Infrastructure and Security

The infrastructure of mobile apps is also something to consider before making an app. In comparison, it might seem like a simple task, especially if you’re developing for Android or iOS these days where the development environment and tools are already in place. There’s still work that needs to be done even after your mobile application has gone live on the market. Work includes updating your servers if necessary (which can get costly); you need to patch and keep up with all new security issues quickly but without disrupting your end users too much since they’ll most likely have the latest version running at this point anyway. It might sound daunting when put down in words, but once you start to work through mobile applications, you’ll quickly realize that it’s not as much work as you might think, and the mobile development framework has already made things a lot easier than they used to be.

Mobile app developers also need to consider if their mobile application will require its infrastructure for hosting purposes, such as cloud-based storage options where users can upload photos and videos directly from within the mobile experience itself without having to rely on third-party services such as Google Drive, which is what people would generally do with their mobile devices. This option works exceptionally well if your mobile platform allows all kinds of integrations with other applications through API (application programming interface) protocols that end-users can utilize to take advantage of these features. Think about Snapchat — this mobile application has a unique user interface and a system where users can send photos directly to their friends through mobile devices. Snapchat is a unique mobile app because it provides an experience that no other platform does, making things even more interesting for mobile app developers since they always have something new to work with!

In addition, data security is considered to be more important than all of these criteria while adopting the mobile app development process. Smartphones and mobile devices store a wealth of sensitive data, including bank passwords, security codes, and so on. And in such a case, data security becomes even more critical.

Make Use of Existing Services Available

Making use of existing services can make any mobile app development process more accessible. The creators of the app and users will be grateful if you use some pre-existing service in your mobile app (and even PWA).

If you, for example, need some data to populate your new shiny mobile application, you can use an API. The possibilities are endless, and there are also stacks upon stacks of choices available out there.

Backend as a Service (BaaS) is one option that should be seriously considered when looking for mobile app development services. If you decide to go with BaaS, it will typically help you reduce the development costs by half. That’s because you’ll have to build only your frontend instead of a full-stack, with backend functionality as well. And all is done without compromising on performance or security. You also can easily switch providers if needed. No need to worry about servers and maintenance — BaaS is your BFF in mobile app development! 

Using a ready-to-launch backend is one of the most obvious choices you can make. After all, nobody wants to spend days and months reinventing the wheel just because they didn’t know about this excellent resource at hand. You get to speed up time to market and enter the market with a new app that is already packed with many features and can attract users immediately. And, of course, you get access to excellent analytics and the chance of implementing push notifications efficiently.

Some existing services are available for mobile applications, such as Google Firebase or Parse (acquired by Facebook). If you’re on iOS or Android, considering using these kinds of services might make your life easier in the long run, especially if you don’t want to be bothered with all of those technicalities mentioned above, like updating servers, etc. However, keep in mind that while these options exist, there’s still a mobile development framework that needs to be considered before choosing this option.

Choose a Revenue Model and a Business Model

What type of business strategy do you envision for your app? Your application can fulfill a variety of functions. The obvious one is generating revenue through the app. Other responsibilities include supplying customers with information resources and assisting with the promotion of the business.

If you’re thinking about making money with your app, here’s a list of revenue models to consider.

  • Paid apps: Many apps are available for free download from the app store. However, there is the option of a premium app service, which means that to access the app, users must pay the required fee.
  • Freemium apps: The term “freemium” refers to an app that is both free and premium, meaning that certain features are only available after paying for them.
  • Affiliate marketing or advertisements: Affiliate marketing entails displaying advertisements for another brand’s product or service in your app. As a result, you’ll get paid every time a user clicks or converts.
  • Subscription: The user must subscribe to the service in this model (i.e., a month-to-month or year-to-year subscription).

Attracting Users to Your App

Finally, mobile app development has to consider whether or not their mobile application will require monetization options for end-users. If you’re thinking of creating a mobile game, this needs to be considered because otherwise, nobody would play your game in the first place! 

It’s also worth considering here what kind of marketing strategy you’ll use, especially if you plan on making an Android mobile application since Google Play Store isn’t as big compared to Apple’s App Store, which means it might take some time before people find out about your new mobile app. There are ways around these things, like getting endorsements from other known applications (which usually cost money) and cross-marketing, where one promotion leads to another. Still, they all work towards bringing more attention to mobile applications and mobile apps in general.


It sometimes seems like a simple process, but it can get a little tedious. You can prevent this if you plan each step. As I said before, research your competition, your idea, and your clients; create a plan that you can stick to; and finally, develop a robust app that will solve your customers’ problems. 

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