MozCon 2022: The Initial Agenda
We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when they take to the stage this year.
With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too).
And in case you hadn’t heard, you’ve got two incredible ways to join us this year, a fully immersive in-person experience in Seattle, or through our livestream only pass which will be broadcast live from the Seattle stage. Can’t join us in person or for the livestream? We’ve got you covered with an option to pre-purchase access to the post-event video recording bundle so you can catch the sessions when your schedule permits.
Grab your MozCon ticket today and get ready for all the fun!
Register for MozCon
We have two incredibly entertaining MozCon Emcees this year to guide you through each day and keep the show rolling along:
User Researcher | Moz
Take a gander at who you’ll see on stage this year, along with some of the topics we’ve already worked out:
Founder | Good AF Consulting
Leadership and Community in Search Marketing: Strong Teams, Better Results
As search marketers, we spend a lot of time optimizing our campaigns, but don’t have the same time to put into nurturing our teams. This is especially true when faced with things like a global pandemic, the great resignation, increased competition and the whims of Google. It’s easy to forget that taking purposeful action in our working relationships can help lead us to better results. In this practical and actionable talk, we’ll bust the myth that you have to be a manager to have influence, discuss the importance of leadership and community, identify three key characteristics strong teams have in common, get tips on fostering those characteristics regardless of your role, and discuss how taking the time to do this serves all of us, clients included.
Head of Marketing | Stacker
The Untapped Power of Content Syndication
Many marketers have long wondered whether syndicated content has SEO value. To help provide an answer, Amanda walks through case studies that illustrate the significant impact syndicated content strategies can have on your site’s authority, rankings, and traffic.
Director of Digital Strategy | RicketyRoo
The Future of Local Landing Pages
Location landing pages are extremely important for local business but are often repetitive and uninteresting. This presentation will focus on strategies that can make your location landing pages useful and interesting to search engines and site visitors. We’ll discuss ways to incorporate first party data, third party data, and user generated content to create local landing pages that don’t fall short.
Co-founder / CMO | Orbit Media Studios
Every keyphrase is a competition. But the best competitor for that competition depends on what you see in the SERP. Getting your page to rank organically is only one of the many possible strategies. In this talk, Andy will explain big picture strategies in the context of ever-more crowded search results pages.
Head of SEO | Papier
Unlocking the Hidden Potential of Product Listing Pages
E-commerce website product listing pages contain hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within tech teams and analyze impactful changes.
VP of Marketing | Go Fish Digital
Advanced On-Page Optimization
Take your on-page optimizations to the next-level using advanced tactics for one of the most common SEO tasks. This presentation goes beyond simply adding keywords. Chris will show you how to utilize tools such as IBM’s Natural Language Understanding to find semantic entities of competitor pages, how Google’s EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests.
Head of SEO Communications | Wix
Search What You See: Visual Search Tactics, Tools, and Optimizations
Visual search has been at the forefront of Google’s search and product innovations in the last year. Join this talk for “search what you see” optimizations via Google Lens and more.
President & Partner | Kickpoint
More Than Pageviews: Evaluating Content Success & Correcting Content Failure
Throw that tired pageview-and-bounce-rate-heavy report right out the (virtual) window — we can do better than that! Dana will peel back the layers on measuring content success. You’ll learn which metrics will actually tell you if your content is doing what it’s supposed to be doing, and how to link these metrics to your SEO strategies and tactics.
SEO Manager | Dialpad
How to Capitalize on the Link Potential of a Research Report
There are many types of link magnets, but there’s one that’ll never go out of style: data-backed research reports. When done well, you’re creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links.
Get Your Local SEO Recipe Right with Content & Schema
Local SEO can be so much more than off-site listings, so let’s talk about it! By using content and schema on local landing pages, businesses can create unique value that satisfies customers and search engines.
Founder | Worderist
Myths, Misconceptions, & Mistakes (Lessons Learned from a Decade in Digital PR)
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. In this session, she’ll be sharing some of the most important lessons she’s learned along the way.
SEO Lead, Intelligence | Uber
SEO In the Enterprise: Tips and Tricks for Growing Organic Traffic at Scale
In this talk, Jackie will show us how to identify, prioritize, and get buy-in on large-scale SEO campaigns to drive traffic and revenue.
SEO Consultant & Principal Analyst | Hall Analysis
Understanding Key Performance Factors: Using Data to Make Smart Decisions for Organic Search
What KPIs are actually key? In this talk, Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights, in the hopes of helping you to develop smart SEO strategies.
Performance Marketing Strategist | Razorfish
Beyond the Button: Tests that Actually Move the Needle
In a world that has a million different options for every creative element… where do you start? How do you know this or that element is where you’ll see an impact big enough to make a difference for your bottom line? This is the number one question CRO strategists get asked, and the answer every time is: it depends! This session will walk through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy.
Senior SEO Manager | Big Commerce
SEO Gap Analysis: Leverage Your Competitor’s Performance
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are, and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
Senior Director, SEO & Head of Organic Research | Amsive Digital
Why Real Expertise is the Most Important Ranking Factor of Them All
In this presentation, Lily will use real data to demonstrate how the rise of E-A-T has led to Google prioritizing expertise and authority above all else.
SEO Lead (Insurance) | MoneySuperMarket Group
Achieve Accessibility Goals with Machine Learning
3.8 million US adults aged 21-64 have a visual impairment, but 98% of the world’s top one million websites don’t offer full accessibility. One of the top issues is image alt text. This session walks you through easy, scalable alt text generation — an intuitive and easy to understand tutorial, with most of the heavy lifting already done for you.
Product Director | Two Octobers
Breaking into New Areas with Topic Maps
In this talk, we’ll go beyond keyword research to explore how to build topic maps and internal linking maps (that align with Google’s understanding) to help you conquer new SERPS — and win more budget from stakeholders along the way.
Co-founder | Aira
The Future of Link Building: What Got Us Here, Won’t Bet Us There
Ten years ago, Paddy stood on stage at MozCon and shared 35 ways to build links in 35 minutes. This year, he is going to talk about lessons he has learned during the last 10 years, some reflections on what he got right and wrong, along with what the future holds for link building.
CEO | 97th Floor
How True Leaders Transform a Marketing Department into a Dream Team
There are hidden, structural factors holding stellar marketers (and their teams) back‚ and it’s not their fault. Discover what these factors are, how to root them out, and how to help your existing team members reach their potential.
Dr. Pete Meyers
Marketing Scientist | Moz
Rabbit Holes: How Google Pushes Us Down The Funnel
As an SEO, you’ve probably fallen down the rabbit hole of “organic” results that lead to more Google SERPs. If you map that rabbit hole, you’ll see a systematic effort to push searchers down the funnel to commercial results. Why is Google doing this, what does it mean for SEO, and what can we learn about our own customers’ journeys?
Solutions Engineer | Yext
Things I Learned from Sales Teams that Every SEO Should Know
Whether you’re trying to build a business case or get buy-in for your SEO project, some of the core challenges will come down to the same thing: How well can you sell it? As SEOs, we often forget that, even though we spend our day-to-day analyzing data and optimizing content and websites for bots, at the end of the day, we are working with human beings — and some of those people have decision-making power over what we can and can’t achieve in our roles. This is where learning a good set of sales skills becomes crucial. In this talk, Petra will explore some of the key skills and methods sales teams use, and how you can apply these to your SEO work.
Senior Brand Strategist | Designzillas
How Marketing Data Intelligence Skyrocketed Our B2B Conversions
If you want to geek out on data, you’ve come to the right session. And we’re not talking about Google Analytics or your plain old CRM data. We’re talking about de-anonymizing your website traffic, providing one-on-one personalized user experiences, shortening your lead forms without missing out on valuable information, and doing everything you can to get to that SQL. In this presentation, Tina will demystify the basics of marketing data intelligence, reveal actionable strategies for your day-to-day conversion marketing, and share real examples of how her agency has skyrocketed B2B conversions with the addition of marketing intelligence.
Senior Search Scientist | Moz
Trash In, Garbage Out: A Guide to Non-Catastrophic Keyword Research
Keyword research is one of the first and most basic tasks that SEOs learn. And yet, it’s strewn with pitfalls and ubiquitous errors, even for experienced practitioners. In this talk, Tom will walk you through the various ways the wrong data can lead you astray, and how to leverage the right techniques for the right tasks.
Founder & VP of Innovation | Seer Interactive
Keyword Research for Thanks Instead of Ranks
Seer Interactive has used keyword research methods to uncover ways to help clients understand their customers better. From diversity and inclusion, to hopes and fears, customers are leaving clues in their long tail searches. Wil demonstrates why you should spend the time to find them.
CEO | SearchPilot
Moneyball is the Future of SEO
Advanced statistical analysis has changed the face of professional sports, and similar insights are changing the way we do SEO. In this talk, Will is going to share the approaches he’s seeing from the most forward-looking SEO teams, as well as the lessons learned from their analysis of what’s working and what’s not.
We hope you’re as jazzed as we are for July 11th–13th to hurry up and get here. And again, if you haven’t grabbed your ticket yet, we’ve got your back.
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