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How To Scale Your Enterprise SEO Program [Webinar]

Have you considered scaling your SEO process?

Is your growth strategy prepared for the ever-changing digital landscape?

In this webinar, you’ll learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach.

Register now and discover a scalable SEO program that works.

You’ll learn how to:

  • Assess your competitive landscape.
  • Build a scalable SEO content strategy.
  • Create a framework to prioritize various SEO efforts (content, technical, authority improvement, and more).

Even with increased brand awareness, some enterprises experience higher acquisition, conversion, and traffic costs.

In today’s digital age, scaling seems like a complex challenge for any marketer – but it doesn’t have to be.

Wayne Cichanski, VP of Search & Site Experience at iQuanti, and Anwesha Mazumdar, Head of Credello, for a webinar on July 20, 2 p.m. ET.

Cichanski and Mazumdar will decode a formula that helps you build a scalable SEO program for success.

Gain in-depth insight into a case study that will help you see how scaling your SEO initiatives can improve your business while driving costs down.

Not able to attend the webinar? After the event, a recording will be available.

Don’t hesitate to register!


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10 Great Places to Find Music for Videos

Creating videos for social media or to embed on your site can be a fun and creative way to promote your brand or business. More importantly, time spent on a page is a significant SEO ranking factor, so providing a video to watch is of enormous benefit.

However, coming up with the music for your videos can be challenging. You want something catchy that fits your video’s tone but don’t want to violate copyright laws.

Music licensing can be tricky, but if you’re smart about it and know what license your needs fall into, things will go swimmingly. Many different types of licenses cover differing budgets or use cases.

Public Domain: Public domain music is music that is not protected by copyright and can be used by anyone for any purpose. This includes traditional folk songs, classical music, and works released explicitly into the public domain.

Creative Commons: Creative Commons is a license that allows you to use someone else’s work for free, as long as you give credit to the creator. There are several Creative Commons licenses, so read the terms before using any music in your videos.

Royalty-Free: Royalty-free music is music you can use without paying royalties. This means you can use the music in your videos without getting permission from the artist or paying for a license. You can usually find royalty-free music on stock audio websites.

 

10 Places to Find Music for Videos

Below you’ll find the ten most common places to find music for your videos, including Youtube, Instagram, and TikTok videos.

1. YouTube Audio Library

The first place to look for music is YouTube’s Audio Library. This is an excellent resource for finding free, high-quality music for your videos. You can search by genre, instrument, mood, or duration and preview the tracks before downloading them.

You can use music from the YouTube Audio Library in your Instagram and Youtube videos. Just make sure you follow the copyright guidelines specified on the YouTube website.

2. AudioJungle

AudioJungle from EnvatoMarket is an excellent resource for finding high-quality music for your videos. You can search by genre or mood and listen to previews of the songs before you download them.

AudioJungle offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

3. Free Music Archive

The Free Music Archive is another resource to search for free music. It’s a little more eclectic than the YouTube Audio Library, so you’ll find a broader range of genres and styles here. 

However, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. In addition, you can search by genre or artist and even listen to previews of the songs before you download them.

4. Incompetech

The next website to find royalty-free music for videos is Incompetech. You can search by genre, mood, or instrument, but also read about music licenses. Besides, the site has a handy “music for video” section that features tracks that are specifically designed for use in videos.

Incompetech is free for users, but the company still earns money on display ads and Patreon donations.

5. Bensound

Bensound is a website where you can find high-quality music for your social media videos. It has a library of music that you can choose from, and you can also create custom playlists. The site is easy to use, and you can search for music by genre, mood, or artist. 

All of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. Prices start from approximately $12/mo subscription, or you can pay $34 per track.

6. ccMixter

ccMixter was created as a Creative Commons Project. It is a collaboration platform for musicians who want to promote their work. The site also has a handy “music for video” section that features tracks that are specifically designed for use in videos.

ccMixter offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

7. Epidemic Sound

Epidemic Sound is a music company with a rich history dating back to 2009. They provide high-quality music for social media videos, and their library is constantly expanding. Epidemic Sound was founded by three friends working in the music industry. They were frustrated with the quality of stock music available, so they decided to create their own. 

Epidemic Sound has since become a go-to source for high-quality music. In recent years, the company has been working hard to expand its library and make it easier for people to find the perfect song for their videos. As a result, they now have over 30,000 tracks available.

Epidemic Sound’s monthly subscription service starts at $15/month. This gives you access to all of the site’s music, and you can download as many tracks as you want.

8. Musopen

Musopen is a perfect website for finding classical music for your videos. The site has various tracks to choose from; you can filter them by composer, orchestra, period, mood, length, and more. In addition, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos.

Musopen offers a subscription plan that gives you access to high-quality music for your social media videos. You can choose from three different pricing plans, and each plan comes with a different number of downloads per month.

9. Jamendo Music

Jamendo is a website where you can find royalty-free music for your social media videos. The music on the website ranges from rock to electronica, and there is something for everyone. 

You can either browse the music by genre or use the search function to find the perfect song for your video.

10. StoryBlocks

StoryBlocks is a website created by two brothers, Aaron and Evan Sharp. It has a royalty-free music library with various music genres to choose from. You can find everything from pop to classical on this website. 

There is also a section of the website devoted to social media-friendly tracks. This means you can find music perfect for your videos without worrying about copyright issues.

 

Featured image via Unsplash.

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A Checklist For Essential Year-Round Tasks

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently.

A lot of SEO activities are started and never completed.

Couple that with the fact that SEO is never “done,” and it can be hard to start, finish, and stay on track with prioritized strategic and tactical elements that have a chance to make a real impact.

By breaking SEO down into daily, monthly, quarterly, and annual milestones and process-driven tactics, you can build the right level of planning to keep it on track and efficient.

These activities should be tied to goals and a larger strategy, but offer a great framework for how to make sure SEO is well planned and structured on an annual basis.

Daily

Educate Yourself

Staying up to date on industry news is a critical aspect of SEO that must be built into any maintenance or ongoing management plan.

This ranges from the mission-critical alerts and updates the search engines announce themselves to keeping tabs on SEO best practices and breaking news from sources like Search Engine Journal.

Big shifts in the industry are hard to miss.

But smaller, more subtle changes can become magnified when you miss them or best practices become outdated.

Don’t fall behind or deploy outdated tactics!

Know Your Current Metrics

Monitoring your key SEO performance metrics in real-time, or at least once per day, is especially necessary for brands and companies that rely on ecommerce transactions or lead volume to feed a sales team.

Knowing how your website is performing in search through top-level metrics is important for recognizing any red flags. These could include:

  • A specific or aggregate positioning drop.
  • An organic traffic drop.
  • A decrease in sales or lead volume.

Being able to recognize problems as soon as they happen is key.

You need to be able to diagnose issues and reverse any negative trends before they impact your overall marketing and business goals.

By keeping tabs on actual performance, you can compare to benchmarks and baselines to make sure that you fully understand cause and effect with your metrics and not have an issue happen for too long before you can intervene.

You can monitor less critical KPIs (any that don’t necessitate an immediate reaction) on a weekly basis.

Make Progress On Tactics

A solid SEO plan or campaign must have goals, a strategy, and specific tactics outlined.

Without a plan, process, or defined approach, you can waste a lot of time chasing specific SEO aspects that might be low impact and low priority.

The daily process should include specific tasks, milestones, and achievable actions that work toward the bigger picture.

The tactics can include things being done for the first time in a phased approach or action items that are more in a rinse and repeat methodology.

Regardless, the list of specific technical, on-page, and off-page action items should be defined for the year, broken out into months, and further into tactics and progress that can be made on a daily basis to stay on track.

SEO requires both big picture thinking and the ability to tackle daily tasks and action items.

Monthly

Report On Performance

Beyond the daily or weekly KPI monitoring, it’s often important to use monthly cycles to more broadly report on performance.

The focus of monthly checkpoints allows for dedicated time to compare a larger sample size of data and see trends.

Monthly performance reporting should include year-over-year comparisons of the completed month plus any available year-to-date stats.

Find meaningful intervals to measure and be consistent. Looking at bigger ranges of time helps to see trends that are hard to decipher in small sample sizes.

Any stories of the what and why for deviations in goal, celebrations for exceeding goals, and metrics that warrant possible changes to the plan are critical to the surface and prioritize through a dashboard or snapshot report of the performance data.

Recap Completed & Continuing Action Items

This is a chance to evaluate the tactics and execution in the previous month against the plan.

  • Was everything completed?
  • Were there deviations?
  • What obstacles or roadblocks were in the way or overcome?

Looking at the past helps shape the future.

When you combine the action items and tactics with the performance data, you should get an overall picture of the reality of what is driving SEO performance.

Plan Next Month’s Action Items & Evaluate The Plan

Monthly intervals are great for ensuring accountability for the completion of tasks.

Even when the year is planned out, things change in SEO, and performance isn’t always what we expect after doing something the first time.

Taking a monthly planning approach, adjustments can be made to the plan like doubling down on a specific tactic or adjusting the overall strategy to recalibrate.

By being agile enough to monthly evaluate performance and tactics, you can avoid overthinking things and reacting too swiftly, but also not let too much time pass and lose footing with trends toward goals.

Having a good balance of planned tactics and actions versus the need for agile methods to pivot when needed is often the best approach to stay current and proactive.

Quarterly

Technical Issues Auditing

Assuming you have covered technical issues at the beginning of your SEO focus and are also watching for any that trigger red flags in daily and weekly monitoring, it is important to take a broader look through an audit each quarter.

This audit should include a review of reported issues in Google Search Console and Bing Webmaster Tools.

Plus, comparison to benchmarks and standards for site speed, mobile usability, validation of structured data, and the aspects that aren’t often looked at on a more frequent basis.

On-Page Issues Auditing

Without an audit process and even with frequent monitoring, things happen on websites.

A code update, database update, a plugin/extension update, or publishing content can cause duplicate tags, duplicate content, or even missing on-page elements.

A quarterly audit of on-page issues that can be conducted using a wide range of free and subscription third-party tools is important.

There are tools that will even send alerts and factor into the daily process if something changes like a meta description being wiped out.

Regardless, having a solid tools stack and process for quarterly evaluation and comparison to the previous audit is important to ensure that the results of the audit and any fixes needed are noted and make it into the tactical plan.

Link Profile Auditing

The SEO plan overall likely includes some form of link building.

Whether that is through attracting links with engaging content or a more focused plan of research and outreach, it is likely a part of the ongoing tactics (or should be considered, if it isn’t).

The investment of time and effort into the tactics makes it important to have visibility of the overall link profile and progress.

This might be a performance metric tracked in the monthly reporting phase, but quarterly should be audited in a deeper sense.

Evaluating the quality of links, the number of links, diversity of sources, relevancy of linked content, comparisons to competitors, comparisons to benchmarks, and period-over-period comparisons are all important aspects to ensure that the plan is performing as intended in the area of backlinks.

Plus, if not caught through daily or monthly efforts, any spammy links or negative SEO attempts can be caught here and addressed through the disavow process.

Local Listings Audit

Once local listings management is in maintenance mode, there won’t be a frequent need for major changes with NAP (name, address, phone) data or inconsistencies in listing data.

However, that doesn’t mean that it won’t happen and that it can be “set it and forget it.”

An audit using third-party tools to ensure accuracy and consistency of data is strongly advised at least quarterly.

This audit can identify issues that can be addressed on a one-off basis as well as provide guidance on performance and any needed changes to the content, reviews, and other aspects of the listings themselves beyond the basic NAP data.

If any third-party data sources or listings were missed, Google Business Profile data can be overwritten with inaccurate listing info.

Even if nothing changes with your management of listings, data can change and needs to be monitored at a minimum.

Yearly

Measure Performance

When running annual plans for SEO – and even when not on annual agreements or evaluation cycles – taking an entire year of data and evaluating it is helpful to advise strategy and find measurable ROI calculations.

SEO is a long-term process to achieve the most competitive positioning possible in search engines. It is a valuable investment of time to look at performance data over 12-month spans, compare it to previous periods, look at benchmarks, and celebrate successes.

Even if you don’t have annual budgets or agreements with outside partners/providers, taking an annual step back and looking at performance and the effort like an investment rather than an expense is important.

Planning Strategy & Tactics

In addition to reviewing yearly performance data, you should also be planning out your goals, strategy, and tactics for the next year.

Even though the plan could change a week into maintenance, having a plan, and setting a target is a key to measuring progress.

Without a plan and using past learnings and a realistic view of the resources being invested in the coming year, there can be a gap between expectations and reality.

It is best to sort this out before getting months down the road.

Conclusion

We all have goals and specific outcomes we want to achieve from our SEO investments and efforts.

Rather than reacting and getting pulled into things that scream the loudest, having a structure and organization to how the work is done can keep your time and investment focused.

Whether it is technical factors, on-page, content, or backlinks, by having a set cadence and structure in your approach you can balance both planned activities and maintain the agility needed to react at the moment.

And make sure that progress is made and priorities for SEO work don’t get out of balance.

More Resources:


Featured Image: Besjunior/Shuttertstock


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Laravel A/B Testing and Feature Flag Package

The Laravel A/B Test package helps you quickly set up A/B tests and feature flags in a Laravel app. The package uses the self-hosted ABRouter service (which also has paid hosted options) to power the A/B and feature flag settings.

Here’s an example controller using this package to A/B test UI features, in this case, a button color:

1use AbrouterClientClient;

2 

3class ExampleController

4{

5 public function __invoke(Client $client)

6 {

7 $userId = auth()->user()->id;

8 $buttonColor = $client->experiments()->run($userId, 'button_color');

9 return view('button', [

10 'color' => $buttonColor->getBranchId(),

11 ]);

12 }

13}

Another useful feature is feature flags, which help you roll experimental/new features out to customers incrementally, toggling on/off without a code redeploy:

1$isEnabledButton = $client->featureFlags()

2 ->run('enabled_button_feature_flag');

3 

4view('featureFlags', [

5 'enabledButtonFeatureFlag' => $isEnabledButton,

6]);

You’ll need to set up the ABRouter service to use this package. You can learn more about this service from the ABRouter Docs. You can learn about this package, get full installation instructions, and view the source code on GitHub.

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5 Excellent Brand Instagram Bios To Inspire Your Own

Instagram is one of the best ways to market your product or service to a younger demographic.

Out of one billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger.

But, as with any social media platform, you need to know how to utilize the tools it gives you to brand yourself in the best way possible.

One of the first things someone will see when they open your page is your bio.

It’s easy to overlook the importance of your Instagram bio, but it’s important that you have a well-crafted bio that immediately draws a viewer in and shows them what you’re all about and, more importantly, what they can expect from your page.

If you want to compete successfully in your industry and attract prospective customers, then an excellent Instagram bio is key.

Keep reading to understand what makes an amazing bio, plus examples of brands who have impressed us with theirs.

What Makes An Impressive Instagram Bio?

Instagram is a social media platform that’s all about brevity.

It’s not the place to tell your entire brand’s story or share every single detail – the best Instagram bios are short.

In fact, you only have 150 characters to get your point across, but it also needs to tell your audience what you do and what kind of content they can expect to see from you.

Since you only have 150 characters to pack a punch, your brand’s bio should be packed with details about your business, as well as keywords that will help people find you when they search for related terms.

However, even with so many details, make sure simplicity is your first priority.

Here are some ways to really use your Instagram bio:

  • Convey your brand’s personality.
  • Promote your latest products or offers.
  • Inform your audience about what your business does.
  • Express your brand mission.
  • Educate your audience on your brand’s values.
  • Drive traffic to your website using a CTA (call-to-action)

Now that you know what types of Instagram bios you can create, let’s see them in action.

1. Dunkin’

Dunkin Donuts instagram bioScreenshot from Instagram, July 2022

We all know the tagline, “America runs on Dunkin’.”

Dunkin’ impressed us with their simple and sweet Instagram bio that stays true to their branding: “IG runs on Dunkin’.”

IG is short for Instagram. Plus, they added two emojis: A coffee and a donut, so that everyone knows what they offer without having to read extra words.

We love how this bio is short, clear, and filled with their brand’s personality.

Create your own: Think of your tagline.

How can you transform it to work as your Instagram bio?

Be sure to add at least two emojis that can communicate what your brand does.

2. Headspace

headspace instagram bioScreenshot from Instagram, July 2022

We really love Headspace’s bio because it’s so clear what they do and what type of content you can expect from them.

While it’s simple, it’s still professional with a helpful tone.

This bio entices users and leaves them hungry for more content from their brand – who doesn’t want to be healthy and happy?

Create your own: Write two short, simple sentences that clearly communicate what your brand does.

Make them as easy as possible to read and understand.

3. Einstein Bros Bagels

einsteinbros instagram bioScreenshot from Instagram, July 2022

Einstein Bros Bagels has a great Instagram bio as well.

It’s simple, yet it’s still clear what they offer.

The fact that their bagels are fresh-baked is very important to their brand, and we love how they included it in their Instagram bio.

This bio also has a really great call-to-action (CTA) which invites people to look at their menu and order online.

A CTA is important because it drives traffic.

If you want your customers to take action, you have to make it easy for them.

Create your own: Write one sentence that describes what you do. Then, include a CTA and a link in your bio.

4. Tasty Tie

tastytie instagram bioScreenshot from Instagram, July 2022

Unlike the others on this list, Tasty Tie does two things differently:

  • Writes “we follow back” (which is a bold move!).
  • Uses emojis to keep things organized and eye-catching.

The term “we follow back” really only works if you do, in fact, have the capacity to follow everyone back.

It’s a good thing because it shows that you aren’t here to worry about how many people you’re following vs. following you – you are interested in creating connections and building a community that isn’t one-sided.

On the flip side, you may get a lot of “fake” followers who don’t belong in your community, but rather, they just want the follow from you.

In this case, it’s up to the social media manager to continue to unfollow those who unfollow you (which likely happens when someone just shows up for the follow).

If you can manage these “fake” follows, the “we follow back” is a good way to hook a visitor who is considering following!

Create your own: Can your value-props be easily written out in a list format with the corresponding emojis?

Think about the few things that make your business unique and go from there.

This is probably the easiest Instagram bio to create and still find success!

5. Toms

5 Excellent Brand Instagram Bios To Inspire Your Own

The best brands are defined by their values.

Toms is an example of a brand that has a value-driven Instagram bio.

Rather than explaining what they do or sell, they make it clear that they donate one-third of their profits, which sets them apart from other clothing brands.

If your brand is philanthropic and generous, it’s absolutely crucial that you let people know.

Toms isn’t using their Instagram bio as a sales pitch, but instead as an invitation for people to join them in bringing change to the world and be involved in something meaningful.

Create your own: Take the time to describe yourself and what makes you different from other brands.

Then, cut your content down until you can fit in 150 characters – don’t worry about complete sentences.

Add a link to drive action without an explicit CTA.

Creating A Great Instagram Bio Takes Time

If you want to create and grow an active Instagram following, you can’t just put up any old bio.

It takes a lot of creativity and hard work to craft an effective bio – one that’s compelling enough to attract new followers while conveying the brand and values you want to put forward.

With all these things to consider, crafting the best bio for your company on social media can be quite the challenge.

If you don’t get it quite right the first time, just keep trying.

Keep turning back to these examples to practice!

More resources:


Featured Image: Roman Samborskyi/Shutterstock


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Draggable Toggle Switch Component For React

A draggable, accessible, and customizable toggle switch component for React.js applications.

Installation:

# NPM
$ npm install react-switch --save

How to use it:

1. Import the switch component.

import React, { Component } from "react";
import Switch from "react-switch";

2. Create a switch component with basic styling.

class SwitchExample extends Component {
  constructor() {
    super();
    this.state = { checked: false };
    this.handleChange = this.handleChange.bind(this);
  }
  handleChange(checked) {
    this.setState({ checked });
  }
  render() {
    return (
      <label>
        <Switch onChange={this.handleChange} checked={this.state.checked} />
      </label>
    );
  }
}

3. Default component props.

disabled: false,
offColor: "#888",
onColor: "#080",
offHandleColor: "#fff",
onHandleColor: "#fff",
uncheckedIcon: defaultUncheckedIcon,
checkedIcon: defaultCheckedIcon,
boxShadow: null,
activeBoxShadow: "0 0 2px 3px #3bf",
height: 28,
width: 56

Preview:

Draggable Toggle Switch Component For React

Download Details:

Author: markusenglund

Live Demo: View The Demo

Download Link: Download The Source Code

Official Website: https://github.com/markusenglund/react-switch

License: MIT

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How to Do Keyword Research for Your WordPress Blog

Do you want to do keyword research for your WordPress blog?

Keyword research helps you find betters content ideas so you can grow your traffic and create highly engaging content that users will love.

In this article, we will show you how to do keyword research for your WordPress site.

How to do keyword research for your WordPress blog

What is Keyword Research and Why Do You Need it?

Keyword research is a technique used by content creators and search engine optimization (SEO) experts. It helps you discover the words that people search for when looking for content just like yours.

Once you know the words that people are entering into the search engines, you can use these keywords to optimize your blog posts for SEO. This can help you get more traffic from search engines such as Google.

Some website owners fall into the trap of assuming they already know what their audience are searching for. However, you don’t need to make guesses when there are powerful tools that can help you make decisions based on real data.

By doing keyword research as part of your WordPress SEO strategy, you can:

  • Find the words and phrases that your audience are actually entering into the search engines
  • Increase the traffic you get from search engines
  • Find content ideas that are easy to rank for and have decent search volume
  • Find out what your competitors are doing – and do better!

That being said, let’s take a look at how to do keyword research for your WordPress blog.

In this post we have hand-picked the best keyword research tools that we have personally used for our own projects. We will explore each tool and how it can help you perform keyword research like a pro.

1. Semrush (Recommended)

Semrush Website

Semrush is one of the best SEO Tools on the market. It is a complete SEO suite with tools that can help you do organic research, paid advertising research, keyword research, and in-depth competition analysis.

To get started, simply go to the Semrush website. Then type a keyword into the ‘Enter domain, keyword or URL’ field. 

Semrush - enter keyword into search bar

If you don’t already have some keywords in mind, then you can use any word or phrase related to your business. For example, if you run an eCommerce site that sells headphones, then the word ‘headphones’ might be a solid starting point. 

Click on the ‘Start now’ button and Semrush will display lots of information about the keyword you just entered. 

The Semrush Keyword Magic tool

This include the CPC for paid advertising, the number of search results, and search volume.

Scroll down a little and you will see a list of related keywords. Related keywords are search terms that are related to the keyword you typed into the Semrush homepage.

A list of related keywords in the Semrush platform

Some websites are guilty of stuffing the same keyword into their content over and over again, in an attempt to rank for that keyword. This makes your content more difficult to read.

In fact, Google may even give your website a penalty if they suspect you’re using these tactics. This can lower your position in the search engine rankings.

By adding lots of related keywords to your content, you can show the search engines that you’re writing about your chosen topic in a genuine, detailed way. For this reason, it’s smart to add related keywords to your content wherever possible. 

To see the full list of related keywords, click on the ‘View all…’ button.

How to view all keywords, in the Semrush tool

Next, scroll down to the SERP Analysis section. SERP stands for search engine results page. This is the page that the search engines display after a user searches for a word or phrase.

The SERP Analysis section displays the list of top search results for the keyword that you originally entered.

If you want to rank for this keyword, then these sites are your biggest competition.

The Semrush SERP analysis feature

To view a detailed Organic Report for each result, simply click on its URL.

By analyzing this report, you can better understand why this page ranks so highly for this particular keyword. 

Organic Research, as seen in the Semrush tool

If you want to learn more about the related keywords, then Semrush has a Keyword Magic Tool. This gives you fast access to information about a wider range of related keywords.

To see this tool in action, click on Keyword Magic Tool in the Semrush sidebar. 

Semrush's Keyword Magic tool

When you spot a promising keyword, you can click on its add (+) icon. This will add this word or phrase to Semrush’s keyword analyzer where you can learn even more about it.

Once you have figured out the best keywords with the highest search volume, the next step is analyzing competition for those words or phrases. If a keyword has a huge search volume but very high competition, then you may struggle to earn a cut of that traffic.

To see a detailed analysis, click on the links that are already ranking for your chosen keyword. You can also see the backlinks for that URL, other keywords that page ranks for, and an estimate of how much search traffic this link gets.

Overall, Semrush is the best keyword research tool on the market. It not only gives you keyword ideas, it also helps you find out how you can rank for those keywords.

Even better, Semrush integrates with All in One SEO (AIOSEO) to help you find and research related keywords directly in your WordPress dashboard. 

AIOSEO is the best SEO plugin for WordPress and has all the tools you need to get more traffic from the search engines without editing code or hiring a developer. For more details, you can see our guide on how to setup AIOSEO for WordPress correctly. 

When you’re creating a page or post in WordPress, simply scroll down the page to AIOSEO’s Focus Keyphrase section. You can then enter the keyword that you want to target with this content.

Adding a focus keyphrase in the AIOSEO tool

Then, click on the Add Focus Keyphrase button. AIOSEO will now scan your content and give you an SEO score. This is an easy way to make sure it’s optimized for the phrase that you want to rank for. 

AIOSEO will also suggest ways to improve your score. 

Performing keyword research using the All in One SEO plugin

These tips can help you rank for your focus keyphrase.

The Semrush integration also makes it easy to discover related words and phrases. 

To start, simply click on the Get Additional Keyphrases button. This launches a popup where you can log into your Semrush account. 

AIOSEO's Get Additional Keyphrase button

After connecting your Semrush account to AIOSEO, you can explore the related keywords inside your WordPress dashboard. 

AIOSEO will even display the search volume and trends for each related keyphrase. This can help you pinpoint the terms that could deliver the most visitors to your website.

Exploring related keywords, using AIOSEO

If you have AIOSEO Pro, you’ll also see an Add Keyphrase button. This makes it easy to add any keyphrase to your post. 

After adding a related keyword, AIOSEO will check all of your content for this new phrase. It will then give you a score, which reflects how well you’re targeting the related keyword.

The All in One SEO (AIOSEO) plugin user interface

AIOSEO will even give you feedback and suggestions on how to improve your content. By following these recommendations, you’ll stand the best possible chance of ranking for this additional keyphrase. 

2. Ahrefs

Ahrefs

Ahrefs is one of the most powerful keyword research tools on the market. It helps you learn why your competitors are ranking so high, and what you need to do to outrank them in search results.

Ahrefs crawls more than 6 billion pages every day, with over 22 trillion links in their index from over 170 domain names. That’s a lot of data, but the real beauty is how the Ahrefs platform helps you use this data to perform keyword research. 

Ahrefs has a user-friendly interface that breaks this data into different sections. Simply type a domain into the search field and Ahrefs will display a wealth of information in an easy to understand format.

Ahref's Site Explorer page

Ahfres will start by showing you an overview of the information for this domain. This includes the total number of backlinks, referring domains, organic keywords, and content review. You can click on any of these sections to learn more.

There is lots to explore. You can see one of the most useful reports by clicking on ‘Organic Keywords.’ This will display a list of keywords for the domain name along with search volume, search rank, URL, and more.

Organic Keyword data, in the Ahfres dashboard

If you want to generate some keyword ideas, then start entering phrases or words into the search box. This can be anything from the name of your top-selling product, to a new buzzword in your industry. 

Ahrefs’ keyword explorer tool will then generate a list of keyword suggestions, along with their search volume, difficulty score, and clicks. We recommend looking for keywords that have a high search volume, and a lower difficulty score. 

The Ahrefs keyword explorer tool

Ahrefs also comes with powerful tools for content analysis, rank tracking, web monitoring, and more. You can export all reports in CSV or PDF format and then work on them in your favorite spreadsheet software.

3. AnswerThePublic

The AnswerThe Public keyword research tool

AnswerThePublic is a free visual keyword research and content ideas tool. It uses Google and Bing’s auto-suggest features, and presents this data in a format that’s easier to understand.

To get started, simply visit the AnswerThePublic website and enter a keyword or phrase. The tool will then load related keywords and present them as a visual map. 

Exploring related keywords, in the AnswerThePeople tool

You can click on any keyword and AnswerThePublic will show this word’s Google search results in a new browser tab. This is an easy way to explore the questions that people are searching for, so you can create content that answers those questions. 

AnswerThePublic presents all its keyword research on a single page. You can also download this data as images. 

Another option is exporting AnswerThePublic’s data to a CSV file. You can then explore this data using your preferred spreadsheet software.

How to download the AnswerThePeople keyword research data

More Keyword Research Tips

All the above tools will provide you with a wealth of data.

If you’re unsure where to start, then here’s some tips on how to find the keywords that will deliver lots of traffic to your website.  

1. Start With Broader Search Terms

Keyword research isn’t about finding the perfect search terms on your first try. 

After all, there’s a reason why it’s called research! 

It often makes sense to start with more general, vague search terms. This could be the name of your products, company, or important topics within your industry. 

You can then explore the results, and refine your potential keywords. If you’re using AIOSEO, then you can use the Additional Keyphrases feature to easily find related keywords.

You can then view the search volume and trends for these related words and phrases. This can help you find new keywords that could potentially bring lots of high-converting, highly-focused traffic to your website.   

2. Do Competitor Research 

Competitor research is where you use a tool to analyze your own keyword performance and then compare it with your competitors. For more details, please see our guide on how to do an SEO competitor analysis in WordPress.  

Some tools can even help you spot opportunities to outperform your competitors. For example, the Semrush sidebar has an entire section dedicated to competitor research.

Semrush's competitor research section

3. Focus on Search Intent 

Search intent is what the user hoped to achieve by searching for this particular keyword.

Some keywords have a very clear search intent. Others are a bit more vague. 

Imagine someone types ‘burrito’ into a search engine. This person may want to order takeout, or they might be searching for a burrito recipe. They may even be looking for the definition of the word ‘burrito.’ 

The search intent is unclear. Even if you manage to rank for this keyword, you may struggle to create content that matches the visitor’s search intent. This is simply because there are lots of different possible search intents for the word ‘burrito.’ 

Now, think about the search term ‘best vegetarian burrito recipe.’ Here, the search intent is much more clear.

There may be less people searching for this keyphrase, but it’s easier to create content that perfectly matches the search intent.

When it comes to keyword research, there’s always the temptation to use generic search terms that have a huge search volume.

However, it’s important to keep the search intent in mind. 

Here, a tool such as AIOSEO can help you find related keywords that have a lower search volume, but a very clear search intent. 

How to Apply Keyword Research in Your Business or Blog? 

The main goal of keyword research is to find out what your customers are searching for, and then rank for those words in the search results. There are different ways to do that depending on your content strategy.

To start, plan a proper content marketing strategy around the keywords that you want to target. This might involve creating useful content articles, blog posts, infographics, and videos about this keyword.

Business websites can create landing pages, documentation, FAQs and other content targeting their new keywords. 

When writing your content, you can enter your target keyword into a tool such as AIOSEO. AIOSEO will then help you optimize your content for this focus keyword.

If you run an online store, then you can also use those keywords in your product titles, descriptions, and product categories. If you’re using WooCommerce for your online store, then please see our step-by-step guide to ranking #1 in Google.

Need help creating engaging content? Check out our expert pick of the best content marketing tools and plugins.

How Do I Track the Performance of My Keyword Research?

Was your keyword research a success? Are you getting more traffic from the search engines, or do you still have work to do?

If you’re going to answer these questions, you’ll need to track your performance.

First, you need to sign up for Google Search Console. This tool provides insights into how Google views your website. You can also use Google Search Console to track the keywords that you rank for and your average position in the search results. 

To properly track the performance of your content, you’ll need to add Google Analytics to your WordPress website.

The best way to do that is by using MonsterInsights, the best Google Analytics plugin for WordPress. It’s used by over 3 million businesses, including Microsoft, Bloomberg, PlayStation, and Subway. For more details, please see our guide on how to install Google Analytics to a WordPress website.

We hope this article helped you learn how to do keyword research for your WordPress blog. You may also want to see our guide on how to create an email newsletter the right way, or check out our expert comparison of the best business phone services for small business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.


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Top 10 digital transformation trends to watch out in 2022

According to IBM, 96% of leaders report Covid-19 will accelerate their digital transformation by an average of 5.3 years. This statistic indicated that the digital transformation era has arrived, bringing with it various technologies that enterprises may investigate. Businesses must change and quicken the adoption of cutting-edge technologies and catch up with outstanding digital transformation trends. 

It is high time for organizations to modify their strategy and accept the changes that are most likely to substantially impact the customer experience if they want to stay competitive in this fast-changing environment. In this blog, Magenest helps you to update the most recent developments in digital transformation.

Definition of Digital Transformation

Definition of Digital Transformation

Digital transformation refers to the process of utilizing digital technology to create new or modify current business processes, culture, and customer experiences to meet evolving business and market requirements. Customer expectations frequently drive digital transformation. To thrive, businesses must comply with digital transformation. 

Indeed, many businesses believe that they must transform to the changing market forces driven by digitization. By 2021, 56% of companies plan to prioritize digital transformation. The goal of digital transformation is to improve performance, create new revenue streams, improve customer experience, and drive growth.

Top Latest Digital Transformation Trends

Digital transformation is a continuous journey that requires organizations to continuously adapt and evolve to meet the ever-changing needs of their customers. To help you stay ahead of the curve, here are the top 10 digital transformation trends that will shape business in 2022.

Everything as a Service (XaaS)

Everything as a Service (XaaS) is one of the biggest digital transformation trends that we think will continue to gain traction in 2022. XaaS is a business model where organizations offer their products and services as a subscription-based services. There is a broad category of services related to cloud computing and remote access, such as software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS), communications as a service (CaaS), network as a service (NaaS),… 

Due to the fact that many kinds of IT resources or services are now delivered this way, XaaS is an ironic term for the proliferation of cloud services. Prior to XaaS being available, businesses can cut costs and get specifically what they need for their particular business processes. Before the emergence of XaaS and cloud computing, businesses often had to purchase and install licensed software packages on-site to create a network. The XaaS model also offers businesses extreme flexibility and scalability. For these reasons, we think XaaS will continue to be a popular choice for businesses of all sizes.

5G

With the promise of fast speeds, low latency, and high levels of reliability, 5G will have a major impact on digital transformation in 2022. 5G is a game-changer when it comes to connecting multiple wireless features. 5G enables businesses to remove the physical connections, stream high-definition video content in real-time, and provide enhanced mobile broadband experiences for consumers. In addition, 5G technology creates immersive entertainment experiences, such as cloud gaming and virtual reality (VR). 

5G

5G is finding valuable uses in a number of industries, such as: 

  • Healthcare: 5G can be used to seamlessly connect remote medical devices and also allow health experts to monitor patients’ health in real-time irrespective of their location.
  • Transportation: 5G enables connecting self-driving cars and trucks to the internet. 

We believe that 5G will be one of the most exciting digital transformation trends as it empowers exciting technologies. 

Artificial Intelligence (AI)

Another big digital transformation trend that we expect to see more of in 2022 is artificial intelligence (AI). AI is a technology that enables machines, especially computer systems to simulate human intelligence processes. Artificial intelligence holds both great promise and many benefits as its efficiency and productivity:

  • Multi-tasking
  • Execution of complex tasks
  • Available 24×7 without interruption
  • Time-saving
  • Avoid human error
  • Use insight to predict customer preferences

More companies, from tech-savvy startups to large corporations, will try to incorporate AI into its solutions and processes. 50% of businesses told McKinsey that at least one business function will be powered by AI. 

Total Experience (TE)

Total Experience (TE)

We think total experience (TE) will continue to be a major driver of the digital transformation trends in 2022 as we live in the age of customers. Total-experience is a combination of all customer and employee channels, including digital channels (such as website and mobile app) and physical channels (such as retail stores and call centers), into a single one with a consistent experience. 

To provide a great total experience, businesses need to have a deep understanding of their customers and their needs. In addition, businesses need to use the latest technologies, such as AI and AR, to personalize their products and services. 

The concepts of total experience and customer experience are extremely important in any company’s journey towards success, therefore, we believe TE will be a top digital transformation trend in 2022. 

Data Democratization

Data democratization emerged as a result of an insight that data is increasingly important in decision-making. Data democratization is the process of making data accessible to all admins/decision-makers of the companies. It enables companies to make better decisions by giving all employees access to data and also improves collaboration and communication by sharing data across departments. 

Although data democratization delivers more benefits for individual businesses, it also has broader benefits for partners and society. Its goal of it is to enable everyone to gather and analyze data without requiring outside help. This, in turn, is expected to open new opportunities and transform the way businesses make decisions.

Customer Data Platform (CDP)

Customer Data Platform (CDP)

A customer data platform (CDP) is a packaged software that combines data from multiple tools to create a single centralized customer database. Aside from giving businesses a complete view of their customers, there are numerous significant advantages of CDPs, including:

  • More organized customer data
  • Insightful customer analytics
  • Improved data protection and privacy

CDPs will continue to play a major role in digital transformation in 2022 as businesses increasingly focus on collecting, managing, and activating customer data. 

Automation

Automation definitely cannot be left out of the top digital transformation trends in 2022. Automation is the use of technology to make processes run themselves. Automation of existing business processes with the help of game-changing technologies improves efficiency and productivity. Businesses will now need to follow automation practices in order to smoothly streamline the deployment of processes. 

Some different types of automation include:

  • RPA (Robotic Process Automation): the use of software robots to automate repetitive tasks
  • Low-Code Platforms: “drag and drop” features for non-technical skills

Internet of Things (IoT)

Internet of Things (IoT)

Internet of Things (IoT) has the potential to accelerate digital transformation within a business, making it one of the most important digital transformation trends for 2022. Internet of Things refers to the connection of physical devices to the internet and to each other, allowing them to collect and exchange data. This data can be used to improve efficiencies, create new business models, and provide better customer experiences. 

Gartner predicts that by 2025, the Internet of Things will be in 95% of new product designs. This proliferation of IoT devices is driven by falling costs, increasing computing power, and declining sensor prices. As IoT devices become more affordable and easier to deploy, IoT technologies can be used as keys for businesses to enter digital transformation. 

Distributed Cloud

Distributed cloud will be an emerging digital transformation trend in 2022 as more and more businesses move to the cloud. The distributed cloud gives businesses the power to connect data and applications across multiple locations, allowing for faster innovation and better resiliency. 

Distributed cloud is the future of the cloud. With it, businesses will be able to take advantage of the best of both worlds – the flexibility and scalability of the public cloud with the security and control of the private cloud. 

Augmented Reality Cloud (AR Cloud)

Augmented Reality Cloud

Beyond all other trends, the augmented reality (AR) cloud will easily be one of the most critical aspects of digital transformation moving forward. AR Cloud refers to the technology that digitally augments the real-world environment. Pokemon Go is a great example of augmented reality. 

AR Cloud provides businesses with an opportunity to improve communication and connection across their entire ecosystem. By blurring the lines between the physical and digital worlds, businesses can create new customer experiences and connect with employees in innovative ways. Therefore, AR Cloud has promised much hype and gained popularity in digital transformation.

Conclusion

Digital transformation is not a one-time event. It is an ongoing journey that requires continuous innovation and evolution. The most important thing is to have the right agency by your side.  With Magenest, we will work with you to understand your needs and provide the best solution to help you evolve and adapt to the ever-changing digital landscape. Contact us today to learn more about our services or check out our ebook for the most practical checklist when creating a website right here.

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Freshness & SEO: An Underrated Concept

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success.

Freshness is another one of these factors. After working with a news organization and testing the learnings gained from that work on other sites, I started to see the immense power that content refreshes could produce. As a result, I think the entire SEO community has underrated this concept for quite some time. Let’s dig into why.

Reviewing news sites

This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why.

Inclusion in “Top stories”

We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories. This immediately turned our attention to CNN, the site that is by far the most skilled in acquiring coveted Top Stories positions.

By diving into their strategies, one consistent trend we noticed was that they would always create a brand new URL the day they wanted to be included in the Top Stories carousel:

As an example, here you can see that they create a unique URL for their rolling coverage of the Russia-Ukraine war. Since they know that Google will show Top Stories results daily for queries around this, they create brand new URLs every single day:

    • cnn.com/europe/live-news/russia-ukraine-war-news-05-16-22/index.html

    • cnn.com/europe/live-news/russia-ukraine-war-news-05-21-22/index.html

    • cnn.com/europe/live-news/russia-ukraine-war-news-05-23-22/index.html

This flies in the face of traditional SEO advice that indicates web owners need to keep consistent URLs in order to ensure equity isn’t diluted and keywords aren’t cannibalized. But to be eligible for Top Stories, Google needs a “fresh” URL to be indexed in order for the content to qualify.

After we started implementing the strategy of creating unique URLs every day, we saw much more consistent inclusion for this news outlet in Top Stories for their primary keywords.

However, the next question we wanted to address was not just how to get included in this feature, but also how to maintain strong ranking positions once there.

Ranking in “Top stories”

The next element that we looked at was how frequently competitors were updating their stories once in the Top Stories carousel, and were surprised at how frequently top news outlets refresh their content.

We found that competitors were aggressively updating their timestamps. For one query, when reviewing three articles over a four-hour period, we found the average time between updates for major outlets:

  1. USA Today: Every 8 Minutes

  2. New York Times: Every 27 minutes

  3. CNN: Every 28 minutes

For this particular query, USA Today was literally updating their page every 8 minutes and maintaining the #1 ranking position for Top Stories. Clearly, they were putting a lot of effort into the freshness of their content.

But what about the rest of us?

Of course, it’s obvious how this would apply to news sites. There is certainly no other vertical where the concept of “freshness” is going to carry more weight to the algorithm. However, this got us thinking about how valuable this concept would be to the broader web. Are other sites doing this, and would it be possible to see SEO success by updating content more frequently?

Evergreen content

Fortunately, we were able to perform even more research in this area. Our news client also had many non-news specific sections of their site. These sections contain more “evergreen” articles where more traditional SEO norms and rules should apply. One section of their site contains more “reviews” type of content, where they find the best products for a given category.

When reviewing articles for these topics, we also noticed patterns around freshness. In general, high ranking articles in competitive product areas (electronics, bedding, appliances) would aggressively update their timestamps on a monthly (sometimes weekly) cadence.

For example, as of the date of this writing (May 25th, 2022), I can see that all of the top three articles for “best mattress” have been updated within the last 7 days.

Looking at the term “best robot vacuum”, it looks like all of the articles have been updated in the last month (as of May 2022):

Even though these articles are more “evergreen” and not tied to the news cycle, it’s obvious that these sites are placing a high emphasis on freshness with frequent article updates. This indicated to us that there might be more benefits to freshness than just news story results.

Performing a test

We decided to start testing the concept of freshness on our own blog to see what the impact of these updates could be. We had an article on automotive SEO that used to perform quite well for “automotive seo” queries. However, in recent years, this page lost a lot of organic traffic:

The article still contained evergreen information, but it hadn’t been updated since 2016:

It was the perfect candidate for our test. To perform this test, we made only three changes to the article:

  1. Updated the content to ensure it was all current. This changed less than 5% of the text.

  2. Added “2022” to the title tag.

  3. Updated the timestamp.

Immediately, we saw rankings improve for the keyword “automotive seo”. We moved from ranking on the third page to the first page the day after we updated the content:

To verify these results, we tested this concept on another page. For this next article, we only updated the timestamp and title tag with no changes to the on-page content. While we normally wouldn’t recommend doing this, this was the only way we could isolate whether “freshness” was the driving change, and not the content adjustments.

However, after making these two updates, we could clearly see an immediate improvement to the traffic of the second page:

These two experiments combined with other tests we’ve performed are showing us that Google places value on the recency of content. This value extends beyond just articles tied to the news cycle.

Why does Google care?

E-A-T considerations

Thinking about this more holistically, Google utilizing the concept of freshness makes sense from their E-A-T initiatives. The whole concept of E-A-T is that Google wants to rank content that it can trust (written by experts, citing facts) above other search results. Google has a borderline public responsibility to ensure that the content it serves is accurate, so it’s in the search giant’s best interest to surface content that it thinks it can trust.

So how does freshness play into this? Well, if Google thinks content is outdated, how is it supposed to trust that the information is accurate? If the search engine sees that your article hasn’t been updated in five years while competitors have more recent content, that might be a signal that their content is more trustworthy than yours.

For example, for the term “best camera phones”, would you want to read an article last updated two years ago? For that matter, would you even want an article last updated six months ago?

As we can see, Google is only ranking pages that have been updated within the last one or two months. That’s because the technology changes so rapidly in this space that, unless you’re updating your articles every couple of months or so, you’re dramatically behind the curve.

Marketplace threats

The concept of freshness also makes sense from a competitive perspective. One of the biggest weaknesses of an indexation engine is that it’s inherently hard to serve real-time results. To find when content changes, a search engine needs time to recrawl and reindex content. When combined with the demands of crawling the web at scale, this becomes extremely difficult.

On the other hand, social media sites like Twitter don’t have this issue and are made to serve real-time content. The platform isn’t tasked with indexing results, and engagement metrics can help quickly surface content that’s gaining traction. As a result, Twitter does a much better job of surfacing trending content.

Thinking about the web from a platform based perspective, it makes sense that most users would choose Twitter over Google when looking for real-time information. This causes a big threat to Google, as it’s a reason for users to migrate off the ecosystem, thus presenting fewer opportunities to serve ads.

Recently in Top Stories, you now see a lot more “Live Blog Posts”. These articles utilize LiveBlogPosting structured data, which signals to Google that the content is getting updated in real-time. While looking for real-time URLs across the entire web is daunting, using this structured data type can help them better narrow in on content they need to be crawling and indexing more frequently.

Google seems to be aggressively pushing these live blogs in Top Stories as they often see strong visibility in Top Stories results:

This might be a strategic move to encourage publishers to create real-time content. The goal here could be increased adoption of content that’s updated in real-time with the end result of showcasing to users that they can get this type of content on Google, not just Twitter.

Utilizing these concepts moving forward

I think as an industry, sometimes there’s room for us to be more creative when thinking about our on-page optimizations. When looking at how to improve pages that have lost traffic and positions over time, we could take freshness into consideration. When looking at pages that have lost prominence over time, we might want to consider checking if that content is also outdated. Through testing and experimentation, you could see if updating the freshness of your content has noticeable positive impacts on ranking improvements.

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