Boost Your SEO with WordPress Structured Data Plugins

Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are using this information to improve listings and provide users with more immediate answers.

Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in Google. For instance, a search for “Fantastic Beasts: The Crimes of Grindelwald” brings up a wealth of information. I can see where the movie is playing, its listing on IMDB, and aggregate reviews. Much of this comes from structured data pulled from multiple websites.

But this goes beyond just finding the latest movie listings. Structured data can help almost any business, from restaurants to pet stores and everything in-between. Helpful info such as business hours, cafe menus and addresses are just a few examples of what can be mined. That’s really just the tip of the iceberg. To get a better sense of the types of data being used, check out Schema.org’s website.

So, how do you get started? In general, structured data requires adding some attributes to your site’s HTML tags. But thanks to some terrific WordPress plugins, we don’t have to do this manually. Instead, the plugins below provide an easy way to add your website to this data powerhouse.

WPSSO Core Structured Data Plugin

With support for over 500 Schema types and sub-types, WPSSO core can provide structured data in many popular formats. It works with Facebook Open Graph, Google Rich Results/Knowledge Graph, Twitter Cards, oEmbed, and Slack.

The plugin will automatically read your site’s content and third-party APIs, then generate the appropriate data. A premium version adds support for WooCommerce, Google Merchant Feed, and several popular WordPress plugins.

Automatic Schema WordPress Plugin

Schema will add valid markup to your WordPress website and supports a variety of data types. It’s a great option for publishers, as it will improve articles, blog posts, multimedia content, and author profiles. Need more? There are free extensions for marking up reviews and setting a default image.

Business Profile & Schema WordPress Plugin

Structured data spans a vast number of categories. But what if you just want to share basic business information? Business Profile will do exactly that, without all the extras you don’t need. Enter your business name, hours, etc., and the plugin will generate a “Contact Card” widget that you can place anywhere via a shortcode. It’s an easy way to share your business info with search engines. Support for reviews can also be added via a free companion plugin.

Structured Data WordPress Plugin FAQs

• What is Structured Data, and Why Use it in WordPress?

  Structured data helps make it easier for search engines to understand what your website is about, which can help improve search engine rankings.

• Can These Plugins Help My Site Show Up in Rich Snippets?

  Yes, adding structured data through these plugins can increase the likelihood of your site showing up in rich snippets.

• Do I Need Coding Skills to Use These Plugins?

  These plugins are designed to be user-friendly, allowing you to add structured data without needing to code.

• Will These Plugins Slow Down My Site?

  Most are lightweight and won’t significantly affect your site’s speed. Always good to monitor performance, though.

• Can I Customize the Type of Structured Data I Add?

  Yes, these plugins offer a variety of options and settings to customize the structured data to suit your specific needs.

• Are These Structured Data Plugins Compatible with All WordPress Themes?

  They generally work well with most themes, but it’s a good idea to test them with your particular theme for compatibility.

Enjoy the Benefits of Structured Data

Adding structured data markup to your website helps users get the information they need with less hassle. Instead of having to comb through your website to find business hours, they can simply ask Google. This is especially important as voice-based search becomes more prevalent.

Users no longer have to attempt the dangerous combination of typing and driving. Talking to whichever virtual assistant they’re using will provide the answers they’re looking for.

While there are certainly some concerns that users will bypass your site altogether, providing access to this data at least keeps your business in the game. If your competitors share structured data and you don’t, you could lose some potential customers. Plus, the fact that website navigation can be mined could be of some benefit as well.

In short, structured data is too important to ignore. Thankfully, the plugins above can help make the process quick and easy.