![\"Offer](\"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/07\/existing-client-revenue-02.jpg\")
<\/p>\nChasing after new clients is part of being a freelancer or small web design agency. It\u2019s a direct path to growth. But we shouldn\u2019t forget about existing clients. They play an important role in a thriving web design business.<\/p>\n
The challenge is that some clients don\u2019t provide lasting revenue. After their project launches, money tends to dry up. You may have trouble justifying the cost of keeping them.<\/p>\n
What costs? The responsibility of looking after their website, for one. If something breaks, you\u2019ll be the one to fix it. The same goes for making small changes. This requires time. And it can get in the way of more profitable tasks.<\/p>\n
It doesn\u2019t have to be that way. The right strategies can ensure that every client is a profitable one. The key is in providing value. Here are a few ideas for increasing revenue from your existing clients.<\/p>\n
Website maintenance plans are a great way to boost revenue. And they\u2019re especially important in the age of content management systems (CMS). Apps like WordPress require frequent updates \u2013 not to mention a 24\/7 focus on security.<\/p>\n
The concept is simple: charge a yearly fee in exchange for a well-defined service. Specify what you\u2019ll do and how much time you\u2019ll commit to the job. Clients get peace of mind, and you\u2019ll gain some extra cash.<\/p>\n
Not all clients prefer this type of arrangement, however. They\u2019d rather contact you when they need something. It\u2019s particularly convenient for organizations that don\u2019t make many changes to their site.<\/p>\n
In that case, you could offer an hourly rate. But you might charge a higher price in exchange for this convenience. That way, you\u2019re still making an acceptable profit.<\/p>\n
Maintenance isn\u2019t the only subscription-based service web designers can offer. There are related items that can add value as well:<\/p>\n
There are benefits to hosting your client\u2019s website. First, it ensures that their site is on a platform you are familiar with. This can make building, maintaining, and troubleshooting more efficient.<\/p>\n
It also adds to your bottom line. You\u2019ll be able to charge monthly or yearly fees for the service.<\/p>\n
Just to be clear: this doesn\u2019t mean setting up a server in your office. Instead, you can resell server space from an established hosting company.<\/p>\n
The potential downside is that you\u2019ll likely be the point of contact when something goes wrong. Therefore, you may want to charge a premium to cover the extra responsibility.<\/p>\n
Search engine optimization (SEO) has become a cottage industry. But it\u2019s a relatable subject that web designers can master. Thus, it\u2019s a natural extension of your core business.<\/p>\n
And SEO goes well beyond the initial setup. Monitoring results through analytics provides important data. From there, you can adjust your strategy to align with client goals.<\/p>\n
The adjustments can take many forms. It could be a few simple content changes. Or you might change a site\u2019s structure to better serve users. Regardless, there are opportunities to generate revenue.<\/p>\n
There is also subscription service potential for designers with marketing skills. Creating content for clients and helping to manage their email lists are prime examples.<\/p>\n
Many clients have an ongoing need for both services. For example, those without an in-house marketer might need help writing blog posts. This keeps users engaged while your client can focus on running their business.<\/p>\n
Email list management could be a stretch for some. But if you\u2019re already creating content for their website, writing newsletters isn\u2019t so far-fetched.<\/p>\n
There is money to be made in the right situations. And these projects may fit in with what you\u2019re already doing.<\/p>\n
<\/p>\n
If you\u2019re already doing one or more of the above, good for you! That means you\u2019re seizing the opportunity to enhance your services list. And you\u2019re making the most out of your existing client relationships.<\/p>\n
But the cost of everything is rising. Thus, you may need to raise your prices to keep pace.<\/p>\n
This move shouldn\u2019t be taken lightly, though. Clients who are already tired of increased costs may not be willing or able to pay more.<\/p>\n
Therefore, this should be a rare event. Yearly increases, for instance, will eventually alienate some people. But doing so every 2-3 years may be more acceptable.<\/p>\n
It\u2019s OK to pad your bottom line. But it\u2019s also wise to empathize with clients. Money for the sake of money isn\u2019t a good reason to raise prices.<\/p>\n
![\"Occasional](\"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/07\/existing-client-revenue-03.jpg\")
<\/p>\n
It can be easy to look past existing clients. Some of that may be due to the industry\u2019s narrative. It seems like we\u2019re constantly being advised to go bigger and better.<\/p>\n
As such, we don\u2019t always maximize their value. That\u2019s a shame. Existing clients are vital to helping your business grow. We can rely on them even when we\u2019re having difficulty booking new projects.<\/p>\n
So, take the time to examine your client roster. Get a sense of how much revenue each one generates. Find areas where you can add value. Then create a plan to increase those numbers.<\/p>\n
The extra money you make will add sustainability to your business. And your clients will get the services they need to succeed. It\u2019s a win for everyone!<\/p>\n
By focusing on providing value and offering various subscription-based services, you can maximize revenue from your existing WordPress clients. Remember, retaining and growing your existing client base is just as important as acquiring new ones.<\/p>\n
A: Clearly outline the services included in the maintenance plan and emphasize the peace of mind and security benefits clients will receive.<\/p>\n
A: Make sure to choose a reliable hosting provider, set clear expectations with clients, and consider charging a premium for the added responsibility.<\/p>\n
A: Monitor industry trends, assess client satisfaction, and consider raising prices gradually to gauge client response.<\/p>\n
A: Utilize automation tools for list management, craft personalized content tailored to the client’s audience, and track performance metrics to refine strategies.<\/p>\n
A: Implement analytics tools to monitor client engagement, gather feedback from clients regularly, and adjust services based on performance data.<\/p>\n
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Boosting Revenue from Existing WordPress Clients Chasing after new clients is part of being a freelancer or small web design agency. It\u2019s a direct path to growth. But we shouldn\u2019t forget about existing clients. They play an important role in a thriving web design business. The challenge is that some clients don\u2019t provide lasting revenue. […]<\/p>\n","protected":false},"author":2,"featured_media":7790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/07\/existing-client-revenue-thumb.jpg","fifu_image_alt":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-7789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress"],"_links":{"self":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/comments?post=7789"}],"version-history":[{"count":1,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7789\/revisions"}],"predecessor-version":[{"id":7791,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7789\/revisions\/7791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/media\/7790"}],"wp:attachment":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/media?parent=7789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/categories?post=7789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/tags?post=7789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}