![\"Offering](\"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/05\/web-designer-discounts-02.jpg\")
<\/p>\nOne of the first things you learn as a freelance web designer is that everybody wants a deal. It happens with both new and existing clients. You\u2019ll receive plenty of requests for discounted pricing. They must think that web designers are akin to a used car lot.<\/p>\n
Haggling over price is as old as commerce itself. But we still need to make a living. Thus, if we provided a discount every time one was requested, we\u2019d go broke.<\/p>\n
That\u2019s why full price should be the norm for most clients. Doing things this way has several benefits.<\/p>\n
For one, it keeps your bank account in good shape. Plus, it helps you predict future revenue and serves as a motivator. A case can also be made that it reduces stress. You\u2019ll avoid becoming desperate for that next project to come along.<\/p>\n
Many businesses offer discounts to non-profit organizations. For example, everyone from internet providers to banks provides money-saving deals. Some see it as a moral obligation. Others may look at it as a chance to gain some positive publicity.<\/p>\n
For web designers, especially solo entrepreneurs, it can be more complicated. We don\u2019t have the financial resources of bigger companies. Deep discounts can disrupt our revenue stream.<\/p>\n
There is room for compromise, however. Perhaps discounts could be reserved for causes that are close to your heart. A local charity with a tight budget is a prime example. A food bank, a homeless shelter, or an animal rescue are possibilities.<\/p>\n
In those cases, you might find building a website to be a true labor of love. As such, money shouldn\u2019t be the main object.<\/p>\n
The truly lucky among us will have clients that stick with us for years. Not only are they a pleasure to work with, but they also pay on time and make referrals.<\/p>\n
These folks help to keep your business going. Because of that, they deserve a special place on your client list. They are VIPs.<\/p>\n
Providing a small discount on a website redesign is both good business and a way of saying \u201cthank you.\u201d If they\u2019ve generated substantial revenue, any amount you can knock off the price is worth it.<\/p>\n
This helps to continue building goodwill in your relationship. In turn, you\u2019ll know that you can count on their continued patronage. And they\u2019ll be happy to spread the word about your business.<\/p>\n
<\/p>\n
Inevitably, one of your clients will go through a difficult time. It could be part of a widespread crisis such as a pandemic. Or maybe something localized like a fire or bankruptcy.<\/p>\n
Regardless, this might be an appropriate time to provide a discount. Again, it\u2019s about helping to strengthen your relationship. This demonstrates that you have your client\u2019s back.<\/p>\n
There\u2019s also some practicality involved. If you charge recurring fees for maintenance packages or web hosting, it may be difficult for your client to pay. Providing a discount or splitting up payments might make the ultimate difference in whether you get paid.<\/p>\n
Not sure what to do? It may depend on your experience with a particular client. If they\u2019re generally on time with payment and great to work with, this makes the decision easier.<\/p>\n
![\"It's](\"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/05\/web-designer-discounts-03.jpg\")
<\/p>\n
The scenarios above are the exception. Plenty of people will ask you for discounts. It\u2019s usually better to say \u201cno.\u201d<\/p>\n
Prospective clients are shopping around for the best deal. That\u2019s their prerogative. But web designers will not benefit from a pricing war. It\u2019s a race to the bottom that will leave you with regret.<\/p>\n
Some proclaim that providing a discount now carries the promise of \u201cmore work\u201d later. This is one of the oldest tricks in the book \u2013 don\u2019t give in. Unless future revenue is guaranteed in writing, you\u2019re unlikely to ever see those brighter days.<\/p>\n
Existing clients are a bit more complex. As we mentioned earlier, it\u2019s fine to provide discounts to your VIPs. They\u2019ve more than made up for whatever deal you offer.<\/p>\n
But some people simply don\u2019t want to pay for anything. And they expect others to bend to their demands.<\/p>\n
It can be a sign of a one-way relationship. One where your experience and expertise aren\u2019t valued. It might be better to see them walk away in an angry heap than to feed their ego.<\/p>\n
![\"With](\"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/05\/web-designer-discounts-04.jpg\")
<\/p>\n
The lesson here is simple: just because someone asks for a discount doesn\u2019t mean they should receive one. You might even make the case that the opposite is true.<\/p>\n
Some people do deserve a break, though. For example, non-profit organizations and loyal clients. Their actions may move you to offer lower pricing without being asked.<\/p>\n
It\u2019s your web design business. Therefore, you get to make those decisions. Choose wisely!<\/p>\n
Top<\/p>\n
Q: Should I offer discounts to all clients who ask for them?<\/strong><\/p>\n A:<\/strong> No, it’s important to consider the circumstances and the impact on your business before offering discounts to clients.<\/p>\n Q: Are there any situations where offering discounts is recommended?<\/strong><\/p>\n A:<\/strong> Yes, for charity projects, loyal clients, and during tough times for clients, offering discounts can be beneficial.<\/p>\n Q: How can discounts help build relationships with clients?<\/strong><\/p>\n A:<\/strong> Discounts can show clients that you value their business and are willing to support them during challenging times.<\/p>\n Q: What should I do if a client constantly asks for discounts?<\/strong><\/p>\n A:<\/strong> It’s important to set boundaries and communicate the value of your services to clients who consistently seek discounts.<\/p>\n Q: Is offering discounts a sustainable business practice?<\/strong><\/p>\n A:<\/strong> While discounts can be beneficial in certain situations, it’s essential to weigh the long-term impact on your business’s profitability before offering them.<\/p>\n","protected":false},"excerpt":{"rendered":" When Should You Offer Discounts as a Custom Web Designer? One of the first things you learn as a freelance web designer is that everybody wants a deal. It happens with both new and existing clients. You\u2019ll receive plenty of requests for discounted pricing. They must think that web designers are akin to a used […]<\/p>\n","protected":false},"author":2,"featured_media":7842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/speckyboy.com\/wp-content\/uploads\/2023\/05\/sale-thumb.jpg","fifu_image_alt":"","footnotes":""},"categories":[60],"tags":[],"class_list":["post-7841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-web-design"],"_links":{"self":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/comments?post=7841"}],"version-history":[{"count":1,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7841\/revisions"}],"predecessor-version":[{"id":7843,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/posts\/7841\/revisions\/7843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/media\/7842"}],"wp:attachment":[{"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/media?parent=7841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/categories?post=7841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmfinfotech.com\/blogs\/wp-json\/wp\/v2\/tags?post=7841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}