Category: Magento 2

As the eCommerce industry continues to grow in popularity and effectiveness, so does the importance of social media advertising. Businesses need to stay up-to-date on the latest trends. One of the most significant changes we’ve seen in recent years is the move away from general ads and towards more targeted, personalized campaigns.

With billions of people who have day-to-day running, it is currently the ideal location for companies to market their goods. Let’s take a look at what social media eCommerce may look like in the future.

I. Social Media + eCommerce = Social Media Commerce

It is hard to find someone not glued to their handhelds these days. More often than not, they would be browsing through one of their favorite social media platforms. Social media has taken over our lives, especially new platforms like Instagram and Tik Tok. They influence how we think, dress, work, and make decisions. Platforms like Facebook, YouTube, Twitter, Snapchat, and WhatsApp are not far behind in impact. 

Social Media has changed the way we look at shopping. You browse through your favorite platform, see an ad specifically targeted at you based on your browsing and buying patterns, see something you like, visit the page – and voila! You end up shopping even if you do not want to. 

eCommerce marketers have understood the nuances of a shopper’s mind and have started tapping into the sea of opportunities they see there. Most platforms have begun marketing and selling their products through Facebook and Instagram. 

Buyers are welcoming this trend excitedly. They do not have to sit through loud TV or radio ads or go through pamphlets to browse through products. The choices were limited back then and most often would disappoint them. 

II. Reasons for Advances in Social Media Advertising

• Social media platforms have become highly effective at targeting ads to specific demographics. It allows businesses to laser-focus on their ad campaigns and ensures they reach the right audience. 

• Social media is exceptionally cost-effective. It is often one of the most economical forms of advertising available. It is because businesses only pay for ads when someone clicks on them.

• Social media platforms are constantly evolving and introducing new features that make ads more effective. For example, Facebook recently introduced Dynamic Product Ads, allowing businesses to show specific product ads to users who have already displayed interest in them. 

III. Social Media Advertising – Statistics and Trends for 2022

Social media has given a complete facelift to the advertising scene with influencer marketing and targeted Ad campaigns. Advertising agencies now know where to spend their $$ to get the audience to notice what they post. 

3.1 The Statistics

The ad spends on social media has taken a whopping hike over the past couple of years. Let us breeze through some of the recent statistics. 

• The expected figure for digital ad spends for 2022 is $239.89 billion for the US alone
• 2022 ad spends might see a 13.6% hike from the previous year
• The digital world is expecting a massive 16% annual increase between 2020 and 2025
• The total figure would hit a $315.32 billion mark by the end of 2025
• Digital ad spends will account for 75% of the entire media ad spends by 2025

3.2 The Trends

Here are three social media advertising trends that businesses should keep an eye on in the coming days:

3.2.1 Enhanced Personalization and Convenience   

One of the benefits of social media advertising is that it allows businesses to target ads to particular audiences. For example, Facebook allows businesses to target ads based on interests, location, age, and purchase history. 

Facebook Messenger and Lego have deployed Chatbots that help customers with their queries and help them shop. Twitter has a ‘Shop’ button and an eCommerce Twitter card with a product title and code, assisting customers in shopping. The same goes for YouTube’s ‘Buy’ button. In the coming year, we expect to see more personalization in social media advertising.

3.2.2 Improved Creative Uses of Social Media Advertising

In addition to increased personalization, we expect businesses to get more creative with their social media advertising. With the continued rise of platforms like Snapchat and Instagram, companies will use more creative formats for their ads, such as video and images. 

For example, some businesses may use Twitter for lead generation through promoted tweets, while others may use Facebook for brand awareness with video ads. Live streaming through your channels gives the customers a fair idea about your products. Magento development experts built Magento Social to access the Facebook audience directly for advertising and promoting Magento eCommerce sites.

3.2.3 Increased Focus on ROI

Finally, we expect to see businesses place an even greater emphasis on ROI regarding social media advertising. With the ever-changing algorithms and increasing competition for attention on social media, companies need to be strategic in their approach to see a return on their investment. 

Features like Instagram’s shoppable tags let you tag products directly to images and videos, facilitating direct shopping from your account. Brands have also started partnering with micro-influencers for influencer marketing, which is much cheaper and grabs more eyeballs. 

3.2.4 Focus on Quality of Content

Another trend we’re seeing is a shift from one-off campaigns to longer-term strategies focusing on building customer relationships. It involves creating valuable and engaging content rather than just selling a product.

It means that businesses will need to focus on creating high-quality content that resonates with their target audience and test different types of ads to see what performs best. By doing this, businesses can ensure they get the most out of their social media advertising budget. User-generated content also gives a clear insight into the look and feel of a product. So does a video. 

3.2.5 Shift to Video Content

Finally, we’re also seeing businesses invest more in video content, as this is one of the most effective ways to reach and engage with customers on social media. With the viewer’s attention span reduced to a few minutes, converting your advertising content to a video format would help in conveying more in a shorter time.

IV. 12 Smart Tips to Make Big Bucks through Social Media Advertising

• Create accounts on all relevant social media platforms
• Build a social media storefront
• Align your content and platforms choices with the latest trends
• Build a genuine network of followers
• Be regular with posting 
• Create authentic, quality content that engages readers
• Utilize SEO, Google ranking, etc. to boost performance
• Utilize tools like Google Analytics to track statistics
• Concentrate on short video content
• Use AR filters, photography, etc. to enhance the content
• Include discounts, offers, and coupons for regular shoppers
• Employ an expert team to do your social campaigns

V. Wrapping Up

If you are a business owner and you still have not started advertising and marketing on social media, you have already turned yourself into a relic. It is time to pull up your socks and adopt the latest best practices. Rather than blowing your money on giant billboards, you better start advertising on social media, where you can reach your target audience in the comfort of their homes or offices. 

Ready to plunge into the world of Social Media Commerce? What do you think the future of social media advertising holds for businesses? Let us know in the comments below! 

Salesforce is a popular CRM software but is not the only one available. There are several Salesforce CRM alternatives that may be a better fit for your business. In this blog post, we’ll present what you should consider while choosing a Salesforce CRM alternative and suggest you the best options for your different needs at the moment.

Why consider Salesforce CRM alternatives?

Salesforce is a widely used CRM (customer relationship management) software. However, it is not the only CRM software on the market. There are several reasons why you might want to consider an alternative to Salesforce.

First, Salesforce can be expensive. If you are on a tight budget, other CRM software options may be more affordable. Second, Salesforce can be complex to use. If you are not tech-savvy or don’t have time to learn a complex system, another CRM software option might be easier. Third, Salesforce may not have all the features you need. If you have specific needs for your business, another CRM software option might have the right features for you.

When choosing CRM software, it is important to evaluate your needs and find the option that is best for you. Salesforce is a popular choice, but it may not be the right fit for everyone. There are a number of Salesforce alternatives on the market that cater to different budgets, needs, and levels of user experience.

What can you expect from a great Salesforce CRM alternative?

Picking the right CRM solution for your eCommerce business might be tough because there are various options with different customer relationship strategies. Therefore, it is vital to identify first what you should look for in a Salesforce alternative. Let’s take a look at the top features that a good CRM software needs to have:

Reporting

A business’s most basic need for CRM software is the ability to produce analytical data and reports. By analyzing customer interactions, businesses can identify areas where they are losing customers, determine which marketing strategies are working, and measure the overall health of their customer relationships. 

Additionally, CRM software can help businesses track their sales pipeline, so they can see which deals are close to closing and plan accordingly. With this valuable information at their fingertips, businesses can make informed decisions that will help them grow and prosper. 

However, it is important to note that not all CRM software is created equal. Some programs offer more features and flexibility than others, so it is important to choose a program that will meet the specific needs of your business.

Customization

Customization plays a key role in this, and Salesforce is one of the most popular platforms for managing customer relationships. However, while Salesforce offers impressive customization options, it can be difficult to use, and additional options can be expensive, especially for small businesses. 

For this reason, it’s important to look for software that is easy to use and doesn’t overspend your budget. When used effectively, customization of marketing communications and campaigns can work wonders for a brand, especially when capturing new leads and retaining existing customers.

Support

Customer support is one of the most essential features that CRM software must ensure. After all, if you’re not able to get help when you need it, then the software is not going to be very useful. Here are some aspects to look for in customer support. 

First, make sure there is a way to contact the company by phone or email. Second, check to see if the company offers online documentation or FAQs. Finally, see if there are user forums where you can get help from other users. By taking the time to find CRM software that offers good customer support, you’ll be able to get the help you need when you need it.

Top 9 Salesforce CRM Alternatives

If you’re on the way to finding out the best Salesforce CRM alternatives, consider the list below to discover an option that will boost your sales process while helping you save a lot of sources.

Zoho

If you’re in the market for a CRM that provides powerful tools for managing your sales team as well as insights into your sales metrics, Zoho CRM is worth considering. One of the most appealing features of Zoho CRM is the AI-powered assistant that can help you with tasks such as scheduling meetings and sending follow-up emails. The lead management tools are also robust, and the reporting dashboards provide valuable insights into which areas of your sales operation are performing well and which could use improvement. 

HubSpot

HubSpot is the leading CRM platform for businesses of all sizes. Its intuitive interface and powerful features help you align your internal teams, pull meaningful insights, and report on growth opportunities. HubSpot’s Marketing Hub, Sales Hub, Service Hub, and CMS are each designed to facilitate marketing, sales, and service processes. The hundreds of available integrations make connecting HubSpot with your other business applications easy. Whether you’re a small business or a large enterprise, HubSpot is the ideal solution for your team. Learn how we can make use of HubSpot to help you and your business right here. 

Vtiger 

Vtiger CRM is software that helps businesses keep track of their customer interactions. It can be used to manage sales, marketing, customer service, and support. Vtiger CRM is a powerful tool that can help businesses streamline their operations and improve their customer service. 

The software includes a wide range of features, including contact management, lead management, opportunity management, quote management, and product management. Vtiger CRM also offers a mobile app, which allows businesses to access their data on the go. In addition, Vtiger CRM integrates with a number of third-party applications, such as Google Apps, QuickBooks, and Zoho CRM.

Bitrix24

Bitrix24 CRM is a great way to keep track of your business interactions and make sure that you are always up to date on your customer relationships. All of this updated data is kept in the tool’s contact database for you. You can easily create and share reports and contacts and segment your target audience with ease. 

The basic features include a task manager, CRM, document management, and project management. Bitrix24 also offers a range of collaboration features, such as group chat, video conferencing, and screen sharing. But the real strength of Bitrix24 lies in its customization options. With its open API, Bitrix24 can be integrated with a wide range of third-party applications. This makes it possible to tailor Bitrix24 to the specific needs of your business.

Freshworks

Freshworks CRM is a cloud-based customer relationship management software solution that helps businesses manage their customer interactions from a central location. By consolidating customer data into a single platform, Freshworks CRM makes it easy to track and manage customer relationships. 

The software also includes features such as contact management, lead tracking, opportunity management, and quoting. In addition, Freshworks CRM integrates with a wide range of third-party applications, making it a flexible and powerful solution for businesses of all sizes.

Pipedrive

Pipedrive’s CRM is a great tool for sales teams. It allows you to easily visualize and manage your sales pipeline, so you can stay organized and on track. You can customize your pipelines to fit your unique sales cycle, and there are also deal pipeline collaboration features so you can work together more efficiently. With Pipedrive’s CRM, you’ll have everything you need to close more deals and reach your sales goals.

Zendesk Sell

Zendesk Sell is a powerful CRM software that helps sales teams manage their customers and deals. The software is packed with features that help sales reps stay organized and focused on their tasks. For example, the software includes a built-in customer database, which allows sales reps to quickly look up customer information. 

Zendesk Sell includes a robust deal management system, which helps sales reps track their progress on deals and ensure that they are working on the most important opportunities. In addition, Zendesk’s sales CRM offers a number of reports and analytics that give sales managers visibility into their team’s performance. 

Sugar CRM

SugarCRM is one of the most popular CRMs on the market. Users love it for its flexibility, customizability, and wide range of features. One of the things that make SugarCRM stand out is its strong focus on customer relationships. With SugarCRM, you can manage your customer relationships from start to finish, including lead capture, contact management, opportunity management, quote creation, case management, and much more. 

In addition to its comprehensive CRM features, SugarCRM also offers a wide range of integrations with third-party applications. This allows you to extend the functionality of SugarCRM to meet the specific needs of your business.

NetHunt CRM

NetHunt CRM is a cutting-edge customer relationship management software that gives users the ability to manage all aspects of their customer relationships directly from their Gmail accounts. With NetHunt CRM, users can view and update customer information, track email conversations, and create and manage email campaigns – all without ever leaving their inbox. The integration between NetHunt CRM and Gmail is seamless, making it easy for users to keep track of their customer relationships without having to switch between multiple software programs.

Final thought

If you’re not convinced that Salesforce is the best CRM for your business, there are plenty of other great options on the market. We’ve highlighted a few of our favorite Salesforce CRM alternatives in this article, but feel free to explore and find the one that fits your needs best. With so many different CRMs to choose from, it’s important to do your research and find the system that will make managing your sales process easier than ever.

As the official partner of HubSpot, Magenest offers customization services for the most suitable CRM structure. With the powerful CRM package of HubSpot, we can analyze your targeted customers, business situation, and market trends to customize the most appropriate CRM system to your needs.

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In this digital age, the help of the internet, apps, and easy traveling made organizations carrying out an export e-commerce business in other countries more simple than before. Even so, many e-commerce businesses are still unsure of how to modify operations to accommodate international sales via the internet. 

Here are five measures you can do to improve your chances of making money by selling online to international customers.

1. Start with the basics of an e-commerce business and work your way up

You may be an established exporter, an online merchant, or just beginning to consider the potential of internet sales. If you want to succeed in international e-commerce business, you must remember that you will be competing with the finest in the world.

To be successful, you need to ensure that your customers have a positive experience with every aspect of your business, from your branding and website design to your shipping and return policy.

2. Be a jogger, not a runner

Until you have a firm grasp of the fundamentals of running an online store, it is in your best interest to begin on a modest scale. This will allow you to iron out any flaws in your e-commerce business setup without risking your business or damaging your reputation.

You should make an effort to learn e-commerce if you have never done it before. Take it slow and focus on a handful of best-sellers that won’t break the bank to keep in stock and ship. Before going live, make sure you’ve thoroughly tested your purchasing, shipping, and return procedures. When your e-commerce platform is running smoothly, you can increase your product catalog and enter new markets.

3. Understand your audience

With fewer barriers to entry thanks to the Internet, you may potentially reach a global audience of billions. But you shouldn’t give in to the first customer who comes knocking. Choose your target markets with care so that you may maximize sales and profits. Choose a location or country where you have the highest probability of finding clients and shipping prices that are manageable.

Do some market research to learn more about what your target audience is looking for. Educate yourself about their values, shopping patterns, and desired cost. Think about changing the tone, vocabulary, and style of your website. In some cases, localization may be required to appeal to consumers in other countries. It could be as simple as changing the dimensions of the box or the text on the label. How does one’s rival perform? Would you say that their products are interchangeable? What method do they use for online sales?

4. Learn about global rules and regulations when exporting an e-commerce business

Get yourself familiarized with the regulation necessities of selling abroad. If you want to increase productivity and cut down on expenses, you should also look into various distribution mechanisms.

Duties, taxes, and/or customs fees

Study up on the fundamentals of international shipping to ensure that your products make it through customs undamaged. Put all rules and restrictions in writing in the terms and conditions.

Prices for sending packages across international borders

As you can see, your choices are numerous. Figure out when you can save money and when it’s worth it to spend more for faster service. The trick is to bargain with several shipping companies, logistics companies, and brokers.

Retailing using “drop ships”

It may be more cost-effective to “drop ship” products instead of retaining inventory and shipping them yourself, which involves sending orders and shipping details to a manufacturer or wholesaler.

5. Track your development regularly

Always keep an eye on your website’s analytics to see if users are behaving as intended. You can find out if your efforts are paying off with the help of web analytics software. Constantly monitoring and analyzing your results is a vital part of the improvement cycle you should be following: do something, see how it goes, adjust your approach as necessary, and repeat.

When considering export e-commerce business, there are seven main measures to take:

Determine how successful you could be at exporting your goods or services online.

Be sure to evaluate your present business model and inventory before committing heavily to exporting. Starting with an accurate assessment will save you time and effort down the road and will prepare you for export. 

Create a strategy for exporting your products electronically

One must have an export strategy if they intend to aggressively promote their items in international markets. Create an export strategy to better handle the digital components of doing business.

Adjust your products for sale in other countries

Make sure your items can succeed in their existing form in the target market overseas before committing to exporting them. Both the local preferences and the international laws governing your items must be taken into account when expanding into new markets. Keep in mind that these will differ from country to country, thereby limiting your ability to sell your products abroad.

Look about the regulations that surround exporting

The same holds for exporting transactions as it does for any other type of commercial dealing. If you want to be sure you’re following all the rules, domestic and international, you should go to an expert who focuses on international law.

If you want to expand your business internationally, use your website as a marketing tool.

As a result of their restricted means, small and medium-sized enterprises (SMEs) rely heavily on the Internet as a sales tool. Think about creating a site that can be accessed by those who speak different languages. If you want to attract buyers in a variety of countries, each of which may speak a different language, you will need to do this.

Deliver the goods

Once a deal is made, it’s time to ship the goods to the buyer. The procedure for sending internationally can be difficult. Freight forwarders, customs brokers, and fulfillment centers are all services that can be contracted for help when sending goods internationally.

You should be paid

Set up an online payment system before the items are dispatched to avoid having to chase down payments after the fact. Payments and money transfers can be made via the Internet through a variety of online payment alternatives, such as third-party credit card processing firms, online fund transfer services, and prepaid credit services. It’s important to note that not every country supports these e-commerce businesses’ offerings.

Practical Uses and Advantages when starting an export e-commerce business

Sales, customer service, financing, market analysis, market intelligence, and product sourcing are just some of the areas where an e-commerce business may be put to use. There are many ways in which these applications can help exporters, including:

• The speed with which information regarding products and services may be sent and updated. 
• Online advertising and marketing’s adaptation to changing conditions
• Customers’ Ease of Getting Their Hands On Your Goods All year round
• Quicker reactions to customer requests
• Faster and more streamlined order processing
• Easier access to data on crucial export factors like population, market profile, and rivals
• Shipping and handling costs can be reduced for some businesses by switching to the electronic distribution of their products and services.
• Better prospects to sell goods abroad thanks to exposure to international markets

Shipping, customs restrictions, and work permits are all aspects of exporting that must be handled exactly as they would be if you were conducting business without the Internet. To encourage exports, the EPCG scheme was initiated. The Indian government provides financial aid and incentives to exporters through this program. It has simplified and streamlined the process of making relationships and communicating regarding exports. 

Are you prepared to start doing an e-commerce business? Before deciding to make e-commerce a broader part of your everyday operations, you should evaluate your company’s readiness for e-commerce and the potential return on investment. The next step is to formulate a strategy based on whether or not the overall impression is positive. Work out a strategy and learn the ins and outs of international e-commerce to increase your sales.

Việc tìm hiểu đầy đủ thông tin, từ đó đưa ra so sánh toàn diện giữa các phần mềm CRM là việc tối quan trọng để lựa chọn phần mềm CRM phù hợp nhất. Triển khai tốt bước này sẽ giúp doanh nghiệp tối thiểu hóa chi phí triển khai hệ thống CRM chuẩn mà vẫn đạt được hiệu quả tối đa, nhất là trong việc hỗ trợ quản lý tốt các mối quan hệ với khách hàng để doanh nghiệp đạt được sự tăng trưởng về doanh thu bền vững.

Tìm hiểu chung về phần mềm CRM?

Trước khi so sánh các phần CRM và lựa chọn một phần mềm phù hợp nhất thì doanh nghiệp cần tìm hiểu chung về phần mềm CRM, vì sao cần triển khai CRM và lựa chọn phần mềm CRM như thế nào mới là phù hợp nhất.

Đôi nét về phần mềm CRM?

Phần mềm CRM bao gồm tất cả các giải pháp giúp doanh nghiệp tương tác với khách hàng thông qua việc phân tích dữ liệu và quản lý các công cụ giao tiếp với khách hàng. Thông qua phần mềm CRM, doanh nghiệp có thể dễ dàng hơn trong việc quản lý các mối quan hệ với khách hàng và duy trì chúng về lâu dài. Không những vậy, phần mềm CRM còn hỗ trợ doanh nghiệp theo dõi sát sao việc bán hàng, marketing, quản lý và truy xuất dữ liệu quan trọng. Nhờ đó, doanh nghiệp có thể phân tích, đánh giá và có sự tùy chỉnh hướng phát triển đúng đắn nhất. Chính vì vậy, mỗi doanh nghiệp cần lựa chọn và sử dụng một phần mềm CRM phù hợp nhất cho mình.

Vì sao doanh nghiệp phải sử dụng phần mềm CRM?

Như đã nói ở trên, phần mềm CRM không những hỗ trợ doanh nghiệp trong việc quản lý các mối quan hệ với khách hàng mà còn đóng góp rất lớn vào việc theo dõi bán hàng, marketing, dữ liệu. Khi sử dụng phần mềm CRM, việc tăng doanh thu bán hàng của doanh nghiệp sẽ đơn giản hơn, những chiến dịch marketing tổng hợp cũng sẽ được thúc đẩy thành công hơn và đặc biệt, phần mềm CRM sẽ giúp doanh nghiệp tập trung phát triển hơn những mối quan hệ với khách hàng. 

Sau khi so sánh các phần mềm CRM và lựa chọn sử dụng một phần mềm CRM có chất lượng và có độ phù hợp cao, doanh nghiệp sẽ dễ dàng lưu trữ toàn bộ thông tin, tư liệu của khách hàng, từ đó, doanh nghiệp có thể phân tích những chỉ số cũng như hoạt động ở nhiều nền tảng khác nhau. Từ đó, mối quan hệ tương tác giữa doanh nghiệp và khách hàng sẽ trở nên tốt đẹp hơn.

Nếu không ứng dụng phần mềm CRM, doanh nghiệp sẽ bỏ lỡ nhiều cơ hội để phát triển vì không thể xây dựng một quy trình rõ ràng, cụ thể cho những hoạt động và không thể tận dụng tất cả các mối quan hệ với khách hàng.

Chọn phần mềm CRM phù hợp với doanh nghiệp như thế nào?

Lựa chọn một phần mềm CRM phù hợp với những đặc điểm kinh doanh và mục tiêu sẽ giúp doanh nghiệp ngày càng đạt được sự tăng trưởng lớn mạnh hơn. Sau đây là một số tiêu chí để doanh nghiệp lựa chọn một phần mềm CRM thích hợp:

• Dễ cài đặt và triển khai.
• Có tính an toàn, bảo mật cao.
• Có những tính năng ưu việt nào so với những phần mềm khác.
• Chi phí cài đặt và duy trì phần mềm phù hợp với ngân sách của doanh nghiệp.

So sánh các phần mềm CRM phổ biến hiện nay tại các doanh nghiệp?

Ở phần này, chúng ra sẽ so sánh các phần mềm CRM phổ biến hiện nay mà nhiều doanh nghiệp hiện nay sử dụng: Salesforce CRM, HubSpot CRM, Microsoft Dynamics CRM, Sugar CRM và Zoho CRM.

Salesforce CRM

Với hơn 150,000 doanh nghiệp lớn nhỏ lựa chọn sử dụng, Salesforce CRM cũng là một phần mềm phổ biến và được đánh giá cao. Sử dụng phần mềm Salesforce CRM, doanh nghiệp có thể tổng hợp đầy đủ dữ liệu khách hàng, từ những điều căn bản như họ tên, tuổi tác, số điện thoại, email,… đến nhiều vấn đề sâu xa hơn của khách hàng. Một số đặc điểm nổi bật của nền tảng này là:

• Tùy chỉnh chuyên sâu việc quản lý các khách hàng của doanh nghiệp và những thông tin liên hệ quan trọng của họ.
• Khả năng hỗ trợ doanh nghiệp thu thập và tổng hợp các dữ liệu trong lịch sử giao dịch với khách hàng, với các đối tác lẫn những dữ liệu bán hàng của doanh nghiệp.
• Salesforce CRM tích hợp một thư viện thông tin cực lớn với những chức năng hữu ích như tìm kiếm, xếp hạng,…
• Salesforce CRM còn tích hợp Email và Google Adwords giúp doanh nghiệp phân bổ chi phí marketing phù hợp nhất.
• Có thể đồng bộ hóa trên nhiều thiết bị, dễ dàng làm việc trên thiết bị di động. 
• Khả năng quản lý workflow (quy trình làm việc) và xử lý dữ liệu – thông tin đơn giản ngay trên phần mềm.
• Báo cáo thông tin tổng quan và dự báo việc bán hàng trong thời gian sắp tới, giúp doanh nghiệp có những quyết định đúng đắn.

HubSpot CRM

HubSpot CRM là một phần mềm quản lý mối quan hệ khách hàng, theo sát tất cả những cuộc trò chuyện lẫn các mối quan hệ với khách hàng. Khi mới thành lập, HubSpot chủ yếu phát triển phần mềm CRM cho những người làm marketing quản lý khách hàng tiềm năng, về sau này, HubSpot đã phát triển rộng ra cho cả bộ phận bán hàng (sale) lẫn bộ phận chăm sóc khách hàng. Một số đặc điểm nổi bật của nền tảng này là:

• Phần mềm này không giới hạn thời gian sử dụng và hoàn toàn miễn phí cho mọi người dùng.
• Doanh nghiệp có thể lưu giữ đến 1 triệu liên hệ trên nền tảng này.
• Có thể lưu lại tin nhắn và hội thoại với mọi liên hệ với doanh nghiệp.
• Quyền truy cập cho mọi nhân viên trong công ty vào hệ thống CRM một cách dễ dàng và không giới hạn.
• Nâng cao hoạt động nhóm với các email nhóm và lên lịch email.
• Khả năng tích hợp với Outlook và Gmail.
• Có thể nói chuyện trực tiếp trên trang web, giúp doanh nghiệp dễ dàng tương tác với khách hàng tiềm năng.

Microsoft Dynamics CRM

Microsoft Dynamics CRM được Microsoft phát triển và đang dần trở nên hoàn thiện hơn. Điểm nổi bật hơn hết của Microsoft Dynamics CRM khiến nhiều đối thủ phải lo ngại chính là sự kết hợp hiệu quả giữa phần mềm này với những ứng dụng khác của Microsoft như bộ Office hay Outlook,… Microsoft Dynamics CRM được 97% doanh nghiệp nằm trong danh sách Fortune 500 tin dùng. Một số đặc điểm nổi bật của nền tảng này là:

• Hỗ trợ doanh nghiệp tạo nên các module nhanh gọn dựa trên những lập trình sẵn có của phần mềm.
• Hệ thống có khả năng tự động phân loại thông tin sau khi thu thập để doanh nghiệp tiến hành quản lý một cách nhanh chóng.
• Hỗ trợ truy cập ở bất cứ đâu, chỉ cần có Internet.
• Giao diện đơn giản, dễ dàng làm quen và chia sẻ dữ liệu đến nhiều phòng ban khác có liên quan trong công ty.
• Khả năng bảo mật vô cùng cao, giúp bảo vệ dữ liệu một cách tối đa.
• Khả năng phân tích và kết nối mạnh mẽ thông qua sự tự động hóa về công nghệ của phần mềm.
• Liên tục nâng cấp và cải tiến công nghệ để theo kịp với sự phát triển của kỹ thuật mới trên thị trường.

SugarCRM

Hiện diện trên thị trường từ năm 2004 và tiếp tục tồn tại, phát triển đến nay, phần mềm SugarCRM được hơm 7,000 đơn vị và hơn 1 triệu người dùng tin tưởng, lựa chọn sử dụng. Phần mềm SugarCRM nổi tiếng về việc quản lý các chương trình truyền thông, tiếp thị sản phẩm – dịch vụ, quản lý khách hàng và hỗ trợ xây dựng các chương trình hệ thống kinh doanh riêng biệt, đặc trưng cho các doanh nghiệp. Một số đặc điểm nổi bật của nền tảng này là:

• Phần mềm này được đánh giá là rất linh động khi có thể tích hợp với một phần mềm khác trong doanh nghiệp và quản lý khách hàng một cách đơn giản.
• Đảm bảo thông tin luôn chính xác, không bị sai lệch hay mất các dữ liệu.
• Dễ dàng truy cập thông qua những thiết bị di động.
• Có thể thay đổi giao diện để phù hợp với yêu cầu và tiêu chuẩn của những doanh nghiệp khác nhau.
• Khả năng tích hợp Word và Excel để truy xuất các bản báo cáo nhanh chóng.
• Có khả năng kết nối với Facebook, Twitter và đồng bộ hóa với Mail, Gmail, Outlook, Yahoo!.
• Vẫn có phiên bản miễn phí vẫn những tính năng cơ bản nhất định cho các doanh nghiệp nhỏ.

Zoho CRM

Phần mềm Zoho CRM ra mắt thị trường vào năm 2005 bởi đội ngũ kỹ sư nổi tiếng của Tập đoàn Zoho Corporation – và cũng là phần mềm bán chạy nhất của tập đoàn này tính đến hiện tại. Hơn 180 quốc gia và hơn 250,000 doanh nghiệp hiện đang dùng phần mềm Zoho CRM để được hỗ trợ quản lý, tiếp cận và tương tác với rất nhiều những khách hàng tiềm năng. Một số đặc điểm nổi bật của nền tảng này là:

• Zoho CRM có thể tự động hóa và tối ưu hóa các quy trình bán hàng cũng như truy cập và chỉnh sửa tệp lệnh bán hàng cho doanh nghiệp.
• Theo dõi quá trình tiêu dùng, thói quen và những thay đổi trong hành vi mua sắm của khách hàng.
• Khả năng tích hợp với Email, tạo sự liên kết và phối hợp ăn ý giữa phòng ban marketing và bộ phận bán hàng.
• Khả năng tích hợp với Google Ads, Google Drive, Linkedin, MailChimp,… và một số mạng xã hội khác.
• Dễ dàng truy cập trên các thiết bị di động iOS và Android.
• Khả năng bảo mật cao, đảm bảo an toàn cho các thông tin, dữ liệu quan trọng của doanh nghiệp.
• Có thể truy xuất một cách chính xác những báo cáo tổng kết, giúp doanh nghiệp có thể nắm bắt tình hình và có những quyết định kinh doanh thích hợp nhất.

Bảng so sánh các phần mềm CRM về một số tiêu chí cơ bản

Sau khi phân tích những điểm nổi bật, chúng ta sẽ tiến hành so sánh các phần mềm CRM về một số tiêu chí cơ bản mà nhiều doanh nghiệp quan tâm như: có hỗ trợ Tiếng Việt không, có bản Cloud để làm việc online không, có bản Mobile không và đặc biệt là hình thức phân hạng gói để bán như thế nào.

Kết luận:

Việc triển khai phần mềm CRM sẽ đem lại rất nhiều lợi ích cho doanh nghiệp, mà to lớn nhất vẫn là tăng trưởng doanh thu. Tuy nhiên, hiện nay trên thị trường có rất nhiều phần mềm CRM khác nhau. Doanh nghiệp cần so sánh các phần mềm CRM và lựa chọn ra một phần mềm phù hợp nhất với những đặc điểm của mình để từ đó đạt được nhiều lợi ích kinh doanh nhất có thể. Nếu có bất kì yêu cầu hay câu hỏi nào về các phần mềm CRM, mong bạn để lại yêu cầu/câu hỏi cho Magenest ngay tại đây, chuyên gia của chúng tôi sẽ liên lạc lại với bạn trong thời gian sớm nhất.

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If you are considering a career in iOS App Development, it is important to understand the market dynamics and the competitiveness of the field. The success of an app depends on the user experience, functionality, and attractive design. Once a consumer finds your software easy to use and beautiful, it will gather momentum over time. In the current mobile app market, iOS has the best user experience and the best response. Here are some of the reasons to choose this platform for your application development.

1. What is iOS App Development?

In today’s technological space, iOS Applications are a growing industry. With more than 250 million iPads sold in the U.S. since their release, Apple has seen unprecedented demand for iPad-specific apps. iPad app development is an important part of iOS development and includes the creation of apps for both the iPad and Apple Watch. Apple has a reputation for producing upscale products, and having an app in the App Store can lead to a significant amount of income.

While Apple is renowned for producing secure and reliable devices, competitors are also trying to attract customers with attractive device designs. The quality of electronics, however, should be more important. This is why IOS app development is one of the most logical investments for any business. Is it worth the investment? Read on to find out. Découvrez The Differences Between iOS and Android Development

2. Is iOS app development profitable?

The answer is a resounding yes. iOS is the top-selling mobile operating system in the world. While only a small segment of the population actually owns an iPhone, those who do rely on the user-friendly interface and smooth performance of apps that run on the iOS platform. Moreover, it has always been underestimated by developers. Hence, Is iOS app development profitable? will help you determine your chances of making a decent living with it.

As of 2016, Apple’s iOS platform holds an overwhelming market share with over 29% of the total market. The same app is downloaded on a billion times by iPhone users, while Android users only spend a penny. While both platforms are worth considering, the App Store generates more revenue than Google Play. The split between Android and iOS apps is expected to even out in 2023. As a result, iOS app development is more profitable than Android.

3. iOS app development for Mobile Consumer Market

iPhone users are known to be highly tech-savvy, so iOS app development for businesses aimed at attracting this audience is vital to their success. High-end features and dynamic apps can help businesses achieve their market segmentation objectives by attracting a highly tech-savvy audience. Working with a good iOS application development company can help businesses develop superior products and services that drive increased productivity and profitability. Here are some reasons to consider iOS app development for businesses:

Apple’s iOS operating system is the most widely used mobile operating system in the world, as it powers all Apple-related gadgets. iOS app development can include creating software for the platform, which supports a variety of mobile functions including social media, gaming, chat, and selfie/touchup. Although Android currently has more market share, iOS is projected to surpass it by 2021. For this reason, it is important to choose the platform that best suits the needs of your intended audience.

4. What is the future of mobile app development?

According to a study by Statista, mobile app downloads will surpass two hundred and fifty billion in 2018. Eighty percent of U.S. consumers own smartphones, making mobile app downloads a huge industry. The SaaS industry is predicted to grow to $134 billion in 2018 and will continue to expand as more companies look to the cloud marketplace. Those companies that fail to keep up with the trends will find themselves left behind, or at the very least, at a competitive disadvantage.

IoT is a buzzword that has emerged in recent years. But what does this industry mean for mobile app development? IoT is a massive industry, expected to grow to more than $1.1 trillion by 2023. This industry is split into many verticals, including wearables, household appliances, and even self-driving cars. And as devices become increasingly connected to the internet, mobile apps will need to become more advanced.

5. Is there a market for app development?

iOS and Android apps have different markets. According to Statista, Android apps made up 3.5% of the total market in September 2017. However, iOS users tend to spend more money on in-app purchases. iOS app developers have the advantage of acquiring loyal and engaged users. This advantage enables them to sell their apps to users of all income levels. Therefore, if you’re thinking of developing an iOS app for your business, here are some tips to help you make a good decision.

First, a developer must have good design skills. They must be able to visualize 3D objects and spatial relationships between them. In addition, they must be able to use the controls and inputs available on their devices. They must also know how to use design guidelines and the Model-View-Controller (MVC) pattern. Finally, iOS app developers should be familiar with notifications and how to send data over the network.

We have mentioned the first – Roadmap to Digital Transformation – in our previous blog and the most crucial step to embarking on a Digital Transformation journey is to assemble the right team. 

With the right team in place, you will be well on your way to a successful digital transformation. The team should also be able to work together efficiently, with good communication and a shared goal. In this post, we’ll outline the key positions you’ll need to create a successful digital transformation team and share tips on how to find qualified candidates. 

So read on for all you need to know about building a world-class digital transformation squad!

Key Digital Transformation Roles for 2021

The Visionary Team  

The role of the visionary in the digital transformation team is to lay the path for the project team and to keep an eye on the bigger picture. The visionary is usually a sponsor with a budget, influence, and respect for who is hired/appointed as the owner and executive sponsor of digital transformation. 

As the individual responsible for setting the vision and strategy for the project, they play a vital role in ensuring that all stakeholders understand the goals and impact of the change. They also negotiate with other stakeholders for financial budgets and prioritize the right priorities for the digital transformation initiative. Without an effective executive sponsor, it would be difficult for a successful digital transformation. Therefore, businesses must carefully consider who they appoint to this role, as it could make or break their digital transformation journey.

The Plan Team

All too often, digital transformation projects fall short of their goals because they lack the necessary support from senior management. In order to ensure that a project has the best chance of success, it is essential that the planner team be given full empowerment from the top. This means having the authority to make decisions and take action without having to go through endless layers of bureaucracy. It also requires having access to senior sponsors who can provide guidance and support. With their help, the planning team can navigate the complex process of digital transformation with agility and confidence, ultimately delivering successful results.

The planner usually includes Industry specialists, Marketers, and Project Managers 

Marketers: A successful digital transformation team initiative requires more than just technical expertise. It also demands a deep understanding of the company’s customers and how they will be affected by the changes. That’s where marketers come in. By understanding the business goals of the project, the impact of the technology, and the most effective ways to market it all to employees, customers, and/or business partners, marketers can play a vital role in ensuring the success of a digital transformation initiative. By engaging customers and making them excited about the changes, marketers can help to ensure that the transformation is successful and that customers continue to want to do business with the company.

Project Managers: The digital planner team is responsible for all transformation and transition activities within the company. This includes program and project reporting, health checkups of strategic IT initiatives, resource utilization, financial budgeting, and escalations. The team works on an agile framework, which allows for rapid development and deployment of new projects. The team is also responsible for keeping existing IT projects on track, ensuring that they are staffed properly, on schedule, and on budget. In addition, the digital speed team investigates any red flags that may indicate a problem with a project and take corrective action to ensure that the project stays on track. 

The Analyst Team

​​A business analyst team is responsible for a wide range of activities, all aimed at improving the efficiency and effectiveness of an organization. In the context of a digital transformation project, analysts will map out the current process flows, identify opportunities for improvement, and ensure that the future vision isn’t anchored by old ways of working. They will also help to demonstrate the ROI of the project, helping to retain support, budget, and buy-in for the transformation journey. 

Ideally, a digital transformation team of 2-3 analysts is the optimum size depending on the size of the enterprise. This team works with other internal teams such as product management, marketing, and engineering to develop a product/market fit and Go-To-Market strategy. Further, they also work with customers and prospects to ensure that what is being built is valued in the market and meets their needs.

Industry specialists: These analysts use a variety of methods to understand the current state of affairs and identify major trends. This includes interviews with leaders, process checks, market analysis, and competition analysis. The analysts also establish themselves as experts in their field and participate in thought leadership externally to build credibility for the company. They also interact with startups and investors as a part of their business development efforts. With their deep knowledge and insights, these specialists can help companies make strategic decisions about their future.

The Compliance Specialist: The Compliance Specialist is responsible for ensuring that your company’s digital Touch Points are compliant with all applicable laws and regulations, and for providing guidance on internal policies and procedures related to data security and privacy. The Compliance Specialist also monitors compliance risk behaviors and provides a vision of digital ethics related to compliance. By working with the Compliance Specialist, you can be sure that your company is doing everything possible to minimize the risks associated with digital technology.

The Architect Team

An architect in the digital transformation team is a holistic thinker and technical expert who is entrusted with the task of working with analysts to understand business problems and design technology solutions. Architects play a vital role in these projects, as they are responsible for designing the technology solutions that will enable the business to achieve its goals. In order to be successful, architects must be able to think holistically and understand how the various components of a project fit together. They must also be experts in their field and be able to work with analysts to identify business problems and design appropriate solutions.

Technologists: Any business that wants to stay ahead of the curve understands the importance of investing in new technology. A technologist is someone who understands both the capabilities and limitations of various technologies and can help guide your company towards products that will meet its needs. In addition, a good technologist will also have a roadmap for how different technologies will evolve over time. This ensures that your company doesn’t invest in a technology that will quickly become outdated. As you can see, selecting the right technologist is crucial to ensuring the success of your company’s digital transformation.

The solution delivery architect: Their value lies in their ability to connect business needs to technology architecture, strategy, and resources. 

For example, a solution delivery architect might be responsible for designing a customer management system for a company that wants to improve its customer service. In this role, the architect would work with stakeholders from across the company to understand the business goals for the project and then create a technical solution that meets those goals. The architect would also be responsible for overseeing the development and implementation of the solution. Solution delivery architects play a vital role in helping companies successfully navigate digital transformation initiatives. 

The Security & Risk Advisors Team

Any organization undergoing digital transformation is bound to have concerns about cybersecurity. After all, the process of digitizing business operations can create new vulnerabilities that cybercriminals can exploit. This is why it is essential to have a Security & Risk Advisor on your team. 

This person will work with you to identify potential risks and put in place policies and procedures to mitigate them. They will also be responsible for overseeing the response in the event of a cyber attack. Given the potentially severe consequences of such an attack, this is a vital role that should not be overlooked. By ensuring that your organization is prepared for the worst, you can minimize the risk of serious damage to your brand and reputation.

Organization Development (HR)

HR will play an irreplaceable role in this process by acting as a catalyst for collaborative discussions and decision-making. They will need to encourage positive organizational change and help everyone involved feel comfortable with the new system. By working together, leaders from all different areas of the organization will be able to create a digital transformation that meets the needs of everyone involved.

How to Build the Success Digital Transformation Team

Create a suggestion box 

Employee suggestions are a crucial part of any transformation team, as they bring a level of creativity and expertise that can be hard to come by otherwise. Having a designated place for employee suggestions – whether it’s a physical suggestion box or a virtual space – can help to ensure that all voices are heard and that the best ideas are given due consideration. More sophisticated approaches, such as holding innovation days, can also be beneficial in sparking new ideas and generating excitement about the transformation process. Ultimately, no matter what form it takes, incorporating employee suggestions is essential for ensuring a successful transformation.

Identify candidates.

Suggestion boxes and technology innovation days can be great ways to identify good candidates. However, you may also want to consult with the advisory board, business unit leaders, or evangelists. They may have insights that you didn’t consider. It’s also imperative to know what’s involved with the project at hand. Is it a customer journey initiative using machine learning? If so, then select people who work in the contact center and developers working on the AI platform. By taking all of these factors into consideration, you’ll be able to select the best people for the job.

Level-set expectations.

When embarking on a digital transformation project, it is crucial to set expectations with your team members from the outset. This is especially important if their involvement in the project is not part of their full-time job responsibilities. 

Be clear about the time commitment, meeting schedule, and specific tasks that are expected of them. You should also let them know if there is any additional compensation for their participation. It’s important to emphasize that being involved in such a high-profile project can be very beneficial for their career, providing great experience and exposure that can lead to future promotional opportunities.

Get sign-off from supervisors

There are a few different ways to approach this. Some people prefer to get the supervisor’s sign-off before even approaching the candidate, while others prefer to do it after the candidate has been identified. Either way, it’s important to make sure that you have a good relationship with your supervisor and that you pitch the project in a way that they will be enthusiastic about.

If you can approach the candidate together with the supervisor, that can be a great way to get them on board. Having the supervisor’s support from the beginning will show the candidate that this is a project worth signing on to. And getting everyone on board from the start will help ensure that the project is a success.

In conclusion 

As you can see, there are a lot of important roles to fill when building your digital transformation team. If you’re not sure where to start or need help finding the right candidates, contact us. We have experts who can help you with any types of digital transformation projects. With the right team in place, you’ll be well on your way to achieving success in the digital age. Our experts and your success are just one message away from you.

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According to IBM, 96% of leaders report Covid-19 will accelerate their digital transformation by an average of 5.3 years. This statistic indicated that the digital transformation era has arrived, bringing with it various technologies that enterprises may investigate. Businesses must change and quicken the adoption of cutting-edge technologies and catch up with outstanding digital transformation trends. 

It is high time for organizations to modify their strategy and accept the changes that are most likely to substantially impact the customer experience if they want to stay competitive in this fast-changing environment. In this blog, Magenest helps you to update the most recent developments in digital transformation.

Definition of Digital Transformation

Digital transformation refers to the process of utilizing digital technology to create new or modify current business processes, culture, and customer experiences to meet evolving business and market requirements. Customer expectations frequently drive digital transformation. To thrive, businesses must comply with digital transformation. 

Indeed, many businesses believe that they must transform to the changing market forces driven by digitization. By 2021, 56% of companies plan to prioritize digital transformation. The goal of digital transformation is to improve performance, create new revenue streams, improve customer experience, and drive growth.

Top Latest Digital Transformation Trends

Digital transformation is a continuous journey that requires organizations to continuously adapt and evolve to meet the ever-changing needs of their customers. To help you stay ahead of the curve, here are the top 10 digital transformation trends that will shape business in 2022.

Everything as a Service (XaaS)

Everything as a Service (XaaS) is one of the biggest digital transformation trends that we think will continue to gain traction in 2022. XaaS is a business model where organizations offer their products and services as a subscription-based services. There is a broad category of services related to cloud computing and remote access, such as software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS), communications as a service (CaaS), network as a service (NaaS),… 

Due to the fact that many kinds of IT resources or services are now delivered this way, XaaS is an ironic term for the proliferation of cloud services. Prior to XaaS being available, businesses can cut costs and get specifically what they need for their particular business processes. Before the emergence of XaaS and cloud computing, businesses often had to purchase and install licensed software packages on-site to create a network. The XaaS model also offers businesses extreme flexibility and scalability. For these reasons, we think XaaS will continue to be a popular choice for businesses of all sizes.

5G

With the promise of fast speeds, low latency, and high levels of reliability, 5G will have a major impact on digital transformation in 2022. 5G is a game-changer when it comes to connecting multiple wireless features. 5G enables businesses to remove the physical connections, stream high-definition video content in real-time, and provide enhanced mobile broadband experiences for consumers. In addition, 5G technology creates immersive entertainment experiences, such as cloud gaming and virtual reality (VR). 

5G is finding valuable uses in a number of industries, such as: 

• Healthcare: 5G can be used to seamlessly connect remote medical devices and also allow health experts to monitor patients’ health in real-time irrespective of their location.
• Transportation: 5G enables connecting self-driving cars and trucks to the internet. 

We believe that 5G will be one of the most exciting digital transformation trends as it empowers exciting technologies. 

Artificial Intelligence (AI)

Another big digital transformation trend that we expect to see more of in 2022 is artificial intelligence (AI). AI is a technology that enables machines, especially computer systems to simulate human intelligence processes. Artificial intelligence holds both great promise and many benefits as its efficiency and productivity:

• Multi-tasking
• Execution of complex tasks
• Available 24×7 without interruption
• Time-saving
• Avoid human error
• Use insight to predict customer preferences

More companies, from tech-savvy startups to large corporations, will try to incorporate AI into its solutions and processes. 50% of businesses told McKinsey that at least one business function will be powered by AI. 

Total Experience (TE)

We think total experience (TE) will continue to be a major driver of the digital transformation trends in 2022 as we live in the age of customers. Total-experience is a combination of all customer and employee channels, including digital channels (such as website and mobile app) and physical channels (such as retail stores and call centers), into a single one with a consistent experience. 

To provide a great total experience, businesses need to have a deep understanding of their customers and their needs. In addition, businesses need to use the latest technologies, such as AI and AR, to personalize their products and services. 

The concepts of total experience and customer experience are extremely important in any company’s journey towards success, therefore, we believe TE will be a top digital transformation trend in 2022. 

Data Democratization

Data democratization emerged as a result of an insight that data is increasingly important in decision-making. Data democratization is the process of making data accessible to all admins/decision-makers of the companies. It enables companies to make better decisions by giving all employees access to data and also improves collaboration and communication by sharing data across departments. 

Although data democratization delivers more benefits for individual businesses, it also has broader benefits for partners and society. Its goal of it is to enable everyone to gather and analyze data without requiring outside help. This, in turn, is expected to open new opportunities and transform the way businesses make decisions.

Customer Data Platform (CDP)

A customer data platform (CDP) is a packaged software that combines data from multiple tools to create a single centralized customer database. Aside from giving businesses a complete view of their customers, there are numerous significant advantages of CDPs, including:

• More organized customer data
• Insightful customer analytics
• Improved data protection and privacy

CDPs will continue to play a major role in digital transformation in 2022 as businesses increasingly focus on collecting, managing, and activating customer data. 

Automation

Automation definitely cannot be left out of the top digital transformation trends in 2022. Automation is the use of technology to make processes run themselves. Automation of existing business processes with the help of game-changing technologies improves efficiency and productivity. Businesses will now need to follow automation practices in order to smoothly streamline the deployment of processes. 

Some different types of automation include:

• RPA (Robotic Process Automation): the use of software robots to automate repetitive tasks
• Low-Code Platforms: “drag and drop” features for non-technical skills

Internet of Things (IoT)

Internet of Things (IoT) has the potential to accelerate digital transformation within a business, making it one of the most important digital transformation trends for 2022. Internet of Things refers to the connection of physical devices to the internet and to each other, allowing them to collect and exchange data. This data can be used to improve efficiencies, create new business models, and provide better customer experiences. 

Gartner predicts that by 2025, the Internet of Things will be in 95% of new product designs. This proliferation of IoT devices is driven by falling costs, increasing computing power, and declining sensor prices. As IoT devices become more affordable and easier to deploy, IoT technologies can be used as keys for businesses to enter digital transformation. 

Distributed Cloud

Distributed cloud will be an emerging digital transformation trend in 2022 as more and more businesses move to the cloud. The distributed cloud gives businesses the power to connect data and applications across multiple locations, allowing for faster innovation and better resiliency. 

Distributed cloud is the future of the cloud. With it, businesses will be able to take advantage of the best of both worlds – the flexibility and scalability of the public cloud with the security and control of the private cloud. 

Augmented Reality Cloud (AR Cloud)

Beyond all other trends, the augmented reality (AR) cloud will easily be one of the most critical aspects of digital transformation moving forward. AR Cloud refers to the technology that digitally augments the real-world environment. Pokemon Go is a great example of augmented reality. 

AR Cloud provides businesses with an opportunity to improve communication and connection across their entire ecosystem. By blurring the lines between the physical and digital worlds, businesses can create new customer experiences and connect with employees in innovative ways. Therefore, AR Cloud has promised much hype and gained popularity in digital transformation.

Conclusion

Digital transformation is not a one-time event. It is an ongoing journey that requires continuous innovation and evolution. The most important thing is to have the right agency by your side.  With Magenest, we will work with you to understand your needs and provide the best solution to help you evolve and adapt to the ever-changing digital landscape. Contact us today to learn more about our services or check out our ebook for the most practical checklist when creating a website right here.

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The word “SEO” makes many people think of highly technical content. Creating and maintaining high-quality, effective content for search engines is often viewed as a costly and time-consuming exercise. However, the benefits of doing so can be worth the effort. Even the most cautious SEO recognize that their strategy needs to change to stay competitive. As algorithms become stricter, sites must provide more authoritative information to remain on page one.

In other words, brands need to get better at stating what they do rather than just telling people what they do. However, many B2B SaaS SEO marketers are looking in the wrong direction when trying to find new ways to increase search engine visibility. Instead of creating restrictive guidelines or focusing on long pages with confusing jargon, they should look toward building original and engaging content showcasing their company culture and offerings.

1. What is B2B SEO Content?

B2B or business-to-business SEO is content solely related to a business or organization. It focuses on the benefits and features of a specific solution or service provider instead of listing all the websites and pages of every competitor in your industry.

As the content on your site becomes more general and less technical, it becomes more relevant to your audience. Many SEOs overlook the importance of the main text on their pages. The main text should cover the following topics:

• Company history
• What does your business do?
• Why are your products or services relevant to the audience?
• Contact information
• Keywords
• How is the content structured?

The main text should be interesting, engaging, and packed with information. It should also be clear, concise, and easy for the reader to understand.

2. Why Build B2B SEO Content?

As search engines increasingly penalize sites that do not add appropriate content, brands are turning to build-a-site services to help them with their SEO. These services offer a wide range of functionality, including content creation and management, keyword research, and tracking performance. More importantly, they enable brands to create and manage content with little to no meaning easily.

3. SEO Content for Brand Awareness

Brands must create brand awareness and increase their search engine visibility to protect their reputations. However, such efforts are often channeled through heavily promoted and highly structured content. Therefore, it makes sense to promote useful, relevant, and engaging content that is easy to find and read. The idea is to create informative and entertaining content with clear, concise, and useful information.

4. SEO Content to Increase Organic visibility

Your SEO strategy should not stop at just increasing your site’s visibility in search results. Your goal should be to rank higher on organic search results pages (SERPs) so that people find your content and ultimately find you. Organic results pages (SERPs) are the first and foremost pages that appear when a person types “SEO” into the search bar on a computer.

They are the pages shown when a person searches for your brand name, a term that they type into the search bar in their head first. If you want people to find you, you need to put a little effort into your organic results page. This means you need to place a link at the top of your SERP or use a featured snippet.

5. How to Achieve SEO Content Success

The key to success with any content marketing strategy is to consistently deliver quality content that speaks to your audience’s needs, problems, and desires. To develop a strategy for creating and delivering high-quality content, it is helpful to look back at the content marketing stages discussed in the introduction.

Stage 1: Awareness and Introspection At this stage, you need to either create a list of content topics or identify your audience’s problems and create content to solve them.

Stage 2: Product Offerings At this stage, you need to create content that showcases your expertise in the field and presents a full range of benefits and features of your product. You can do this by discussing the features and benefits of your product and how it solves a problem your audience might face. Although content at this stage is often focused on listing features and benefits, it can also be a good idea to tie these benefits into a commercial offer.

Stage 3: Conversion Optimization At this stage, you need to create content that will encourage prospects to make a purchase. This may be the content that presents the best value for the purchase, such as a special offer or a how-to guide. It can be a full-blown sales page. Depending on the type of content you choose to create at this stage, you can either include a sales pitch or link directly to a purchase page.

6. SEO Content Success

Once you have a plan for creating high-quality content and regularly putting it out into the digital ecosystem, the rest is up to you. Here are some things to keep in mind:

• Create content that is both informative and entertaining. People are more likely to read and retain content that they find interesting and engaging.
• Consolidate content into shorter pieces so that they can be found more easily.
• Avoid writing guide-style content as this is not click-worthy.
• Consider using video if you want to offer more engaging content and encourage longer page views.
• Include a social media presence at least once weekly to drum up more followers for your account.
• Become active in relevant forums and review sites whenever possible since these are great sources of content and leads for your business.
• Always try to use genuine quotes from your customers whenever possible since this will give your brand authenticity and authenticity is key for SEO.
• Create a blog, or a social media account for your business to keep your content and campaigns visible and accessible to your audience across all platforms.

6.1 Explain What Your SaaS Company Does

As the number one provider of customer acquisition solutions, your customers need to understand exactly how your business works. This is especially true for smaller SaaS companies that may not have the name recognition of larger tech titans.

To that end, you should include details about your services, like the target audience and their goals. What do they want, what are they trying to accomplish, and how do they get there? Be as detailed as possible, and include links to your key documents and products, like a SaaS pitch deck or white paper.

6.2 Use descriptive language

Descriptive language is critical for SEO. Instead of using words like “we,” “our,” or “us,” use words like “website,” “services,” or “products.” You do not have to provide details about every page on your site, but rather, focus on the most important ones.

For example, if your site is about digital printing, use language like “A website that explains how digital printing works and what customers can expect from their prints after printing.”

6.3 Show, don’t just tell

As with most things in life, showing is not just better than telling. The more information you provide, the more relevant your content will be to the visitor.

By constantly adding new content to your site, you will end up with a constantly-evolving web directory that includes links to your most recent work. Staying on top of your game and providing fresh content will help your SEO efforts tremendously. Include your most recent articles, videos, and content at the top of your site, and use internal linking throughout your content to point back to your site.

Your reader’s journey will be made much easier, and they will likely spend far less time figuring out where to get your product or service in the first place. Think of it like this: you never know who will be reading your content, so it’s important to make it as easy as possible for people to find what they need.

6.4 Build with a purpose

Your SEO content is not just for your site. It’s for your existence. As a SaaS business, you will get traffic from your site and search engines. Your content must be useful and of great quality to succeed, so it makes sense to build your business to grow your audience. An effective business model will ensure that your effort is worth it. Your content must serve a purpose, and your customers must be able to benefit from it.

6.5 Final Take

Now that you’ve got the foundations, it’s time to build a B2B SEO strategy. The key here is to find the right keywords and topics to drive traffic to your site. Although it might seem like a simple task, there’s still plenty of room for error. Poorly chosen keywords or spammy content will hurt your business and online presence. Get them right, and your site will start to grow in no time. Create valuable content for your audience, and you’ll start to see results.

More importantly, you’ll start seeing results from building relationship with the search engines, which is always worth it. If you want to build a foundation for long-term success in the digital marketing industry and increase your search engine visibility, constantly producing content is the only way to do so.