Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere between the advice to “do this, not that” are useful approaches for

Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help them survive and thrive. In fact, savvy businesses can capitalize on this opportunity by recognizing that

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But poring through pools of numbers can be tedious and mentally

Google is yet again under fire from for its alleged anticompetitive practices in online advertising.  According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month.  Google Repeatedly

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome back to Whiteboard Friday! First up in

The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their effect on search results – and the usefulness of Boolean SEO-related

The forthcoming update continues Google’s efforts to show more helpful, in-depth reviews based on first-hand expertise in search results. Google’s timing for the next product review update aligns with the conclusion of the just-announced helpful content update. When you add in July’s

Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to boost content written for people and devalue content written primarily for SEO. Unlike the recent product review update, which targets specific kinds of

If your business isn’t building quality backlinks, you’re not building prominence. If you’re not building prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). It’s long been known that Google’s search algorithm rewards