Big data refers to the vast amounts of structured, semi-structured, and unstructured data generated by businesses, organizations, and individuals. This data is often too large and complex to be processed by traditional data processing tools and requires specialized tools and techniques to manage, process, and analyze.
Big data is generated from a wide range of sources, including social media platforms, e-commerce websites, financial transactions, sensor data, and more. This data can provide valuable insights into customer behavior, market trends, and operational efficiency. To manage and process big data, organizations often use specialized tools and technologies, such as Hadoop, Apache Spark, and NoSQL databases. These tools can help with data storage, processing, analysis, and visualization.